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Digital Marketing Manager
$100,000 - $120,000/Yr
Nathan Clark Team - Smithfield, RI
posted 2 months ago
Full-time - Mid Level
Smithfield, RI
Real Estate
About the position
The Digital Marketing Manager will lead the digital marketing strategy for the company, focusing on customer acquisition, engagement, and retention. This role involves optimizing marketing efforts across various channels to enhance brand awareness and drive revenue growth. The manager will work closely with cross-functional teams to ensure alignment with business goals and will report directly to the COO.
Responsibilities
- Develop and implement a comprehensive digital marketing strategy that aligns with growth goals and retention efforts.
- Oversee and optimize SEO efforts to boost organic traffic.
- Manage and fine-tune PPC campaigns on platforms like Google Ads and Bing.
- Drive engagement and brand awareness on social media platforms such as Instagram, Facebook, and TikTok.
- Create targeted email and SMS marketing campaigns to nurture leads and build customer loyalty.
- Collaborate on crafting compelling, SEO-optimized content that resonates with the audience.
- Use analytics tools to track performance, report on KPIs, and identify opportunities for improvement.
- Work closely with sales, customer service, and other teams to ensure marketing strategies align with business goals.
Requirements
- 5+ years of experience in digital marketing.
- Strong knowledge of SEO, PPC, social media, email marketing, and analytics.
- Ability to analyze data and use insights to drive strategy and enhance performance.
- Familiarity with marketing automation tools and CRM platforms (e.g., Google Analytics, HubSpot, Marketo).
- Demonstrated ability to hit KPIs, manage budgets, and deliver measurable outcomes.
- Ability to thrive in a fast-paced environment and keep up with the latest digital marketing trends.
Nice-to-haves
- Experience with content marketing and creating SEO-optimized content.
- Familiarity with advanced analytics tools and techniques.
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Referral program
- Retirement plan
- Vision insurance
