Digital Marketing Manager

$75,000 - $95,000/Yr

New York University - New York, NY

- Mid Level

New York, NY

Educational Services

About the position

The Digital Marketing Manager ensures the successful implementation and monitoring of essential marketing efforts for student recruitment. This role will conceptualize paid search and paid social efforts whose main goal will be focused on maximizing cost-efficient applications. Working with cross functional teams, including internal teammates and external partners, the Manager will ensure that marketing campaigns run by schedules with essential creatives. The Manager will further elevate NYU's marketing decisions through marketing analytics analysis and meaningful reporting. This is a fixed term role.

Responsibilities

• Conceptualize paid search and paid social efforts to maximize cost-efficient applications.
• Ensure marketing campaigns run on schedule with essential creatives.
• Collaborate with cross-functional teams and external partners.
• Elevate marketing decisions through analytics analysis and reporting.

Requirements

• Bachelor's Degree
• 5+ years experience in managing paid search and paid social efforts.
• Experience with all facets of digital optimization including targeting, ad copy development, and reporting.
• Strong organizational skills and writing skills.
• Ownership capabilities of financial documents.
• Knowledge of scheduling best practices.
• Attention to detail and ability to work independently.
• Ability to work in a fast-paced environment and effectively multi-task with many projects.
• Proficiency with Mac computers.

Nice-to-haves

• Bachelor's Degree in Marketing or Related Business degree.

Benefits

• Annual base salary range of USD $75,000.00 to USD $95,000.00.
• Opportunities for incentives and bonuses (not specified).
• Commitment to sustainability and carbon neutrality by 2040.