Digital Marketing Manager

$70,000 - $80,000/Yr

Semper Laser Holdings LLC Hallandale - Doral, FL

Full-time - Mid Level

Remote - Doral, FL

Health and Personal Care Retailers

About the position

The Digital Marketing Manager at Semper Laser Holdings LLC is responsible for leading the company's digital media and marketing campaign efforts. This role involves creatively managing various online marketing tools and coordinating with internal teams to enhance brand awareness and engagement through social media and advertising. The ideal candidate is proactive, analytical, and seeks career growth within the organization.

Responsibilities

• Execute multiple digital marketing program initiatives.
• Create and manage social media postings on all platforms and advertising campaigns.
• Manage all PPC and Google AdWords campaigns, tracking results and ROI.
• Manage Google Analytics properties.
• Provide general support for internal stakeholders for digital marketing needs.
• Assist in creating basic assets, content, and messaging for digital marketing.
• Responsible for SEO improvement and implementing best practices in the SEO space.
• Conduct ongoing ad-hoc analysis of marketing performance and web metrics analysis.
• Manage online performance through tracking, KPIs, and tangible support data.

Requirements

• 2 years of experience in Google Analytics.
• 2 years of experience with HubSpot.
• Experience in online and social media marketing, including Facebook and Snapchat.
• Experience with inbound digital marketing strategies, paid search, and paid social media.
• Experience creating and managing advertising campaigns in ad platforms.
• Experience managing PPC and Google AdWords campaigns.

Nice-to-haves

• Web design and light pixel programming skills.
• Digital agency experience.
• Health & Beauty industry experience.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid time off
• Flexible schedule