Digital Marketing Manager

$80,000 - $110,000/Yr

Markwins Beauty Brands International Ltd - City of Industry, CA

Full-time - Senior

City of Industry, CA

Chemical Manufacturing

About the position

The Digital Marketing Manager at Markwins Beauty Brands Inc. is a pivotal role that reports directly to the VP of Brand Marketing. This position is responsible for the development, implementation, and optimization of marketing and advertising initiatives that align with the organization's goals and values. The Digital Marketing Manager will focus on maintaining efficient and effective advertising strategies in digital spaces to promote the company's brands across various platforms, including retailers. A comprehensive understanding of e-commerce and the dynamic digital marketplace is essential, as well as knowledge of how these elements complement traditional brick-and-mortar retail environments. The ideal candidate will possess an advanced understanding of internet regulations and cookies, with CRM experience being a significant advantage. Technical skills are crucial for this role, including mastery of Omnichannel Brand Activation, SEO (Search Engine Optimization), Ad & Display, CTV, and Social Media. These competencies will enable the Digital Marketing Manager to establish and maintain online brand recognition for the company effectively. In this role, the Digital Marketing Manager will develop and implement strategies for new media and digital marketing teams, coordinate online marketing campaigns across all social and digital media platforms, and work collaboratively with both internal teams and external agencies. The position requires effective cross-functional management of multiple projects and supervision of collaboration between departments to drive positive business growth. Additionally, the manager will lead website development and oversee all customer-facing digital communication channels, tracking growth and maintaining analytical reports to provide up-to-date information to upper management. Other duties may be assigned as needed by management.

Responsibilities

• Develop and implement strategies for new media and digital marketing teams.
• Coordinate online marketing campaigns on all social and digital media platforms with agencies and internal teams.
• Work effectively cross-functionally, manage multiple projects, and supervise collaboration between departments to drive positive business growth.
• Lead website development and oversee all customer-facing digital communication channels.
• Track growth and maintain analytical reports to provide up-to-date information to upper management.
• Perform other duties as needed and directed by management.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years experience in digital marketing and advertising, including different platforms and channels.
• Experience working with external agencies.
• Strong analytical and communication skills.
• Well-versed in the use of social media with an ability to identify the best digital channels as a marketing tool.
• Understanding of website metrics and best practices.
• Experience with search engine optimization (SEO), lead generation, and email marketing.
• Ability to work with colleagues at all levels to develop marketing goals and evaluate results.
• Efficient and effective problem-solving skills, with strong communication skills and a team player mentality.
• Well-versed in strategy and creative implementation.
• Ability to derive actionable insights out of multiple sources of data.
• Ability to work well in fast-paced environments and cope well with ambiguity.

Benefits

• Health insurance
• 401(k) matching