Digital Marketing Manager

$33,280 - $85,000/Yr

Liberty Bank & Trust Co - Rosenberg, TX

Full-time - Mid Level

Rosenberg, TX

Credit Intermediation and Related Activities

About the position

The Digital Marketing Manager will lead the digital marketing strategy for a well-established company in the nutrition industry, focusing on creating impactful campaigns and optimizing digital marketing efforts. This role involves overseeing various aspects of digital marketing, including social media, eCommerce, and analytics, while supporting the Director of Marketing in executing data-driven strategies to enhance brand visibility and drive sales.

Responsibilities

• Lead Digital Strategy Execution: Oversee digital marketing strategy implementation, manage the content schedule, and optimize email marketing efforts through A/B testing.
• Omni-Channel Marketing: Develop and execute successful omni-channel marketing campaigns, including digital advertising on platforms like Google Ads and Facebook Ads.
• eCommerce & Platform Optimization: Manage and optimize the company's eCommerce platform to enhance user experience and drive sales.
• Performance Analysis & Reporting: Analyze key performance metrics, providing insights and recommendations for continuous improvement.
• Team Leadership & Collaboration: Supervise junior team members, collaborate with cross-functional teams, and coordinate with partners to ensure alignment with overall business objectives.

Requirements

• Bachelor's degree in Marketing or a related field.
• At least 4 years of experience in digital marketing, preferably in the supplement, health, or wellness industry.
• Proven track record in managing digital marketing campaigns with strong ROI.
• Experience with social media, eCommerce, email marketing, and corporate blog management.
• Skilled in marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (e.g., Google Analytics, SEMrush).
• Experience in team leadership or supervisory roles with strong organizational, planning, and prioritization skills.
• Deep understanding of DTC marketing strategies in the health and wellness sector.

Nice-to-haves

• Knowledge of industry-specific regulations and market dynamics.

Benefits

• 401(k) and contribution from company
• Incentive pay
• 16 days of paid time off and paid holidays
• Life and short/long-term disability insurance
• Professional development assistance
• Health, dental, and vision insurance
• Flexible spending account
• Referral program
• Career growth path
• In-house product allowance
• Tools, equipment, and uniforms provided by the company