Digital Marketing Manager

Clutch Group - Saint Louis, MO

Full-time - Mid Level

Saint Louis, MO

Administrative and Support Services

About the position

The Digital Marketing Manager at Clutch Group, Inc. is responsible for developing and executing effective digital marketing strategies for clients. This role involves overseeing a team of digital marketing professionals and collaborating with various departments to ensure successful campaign delivery. The position requires a strong understanding of digital marketing principles and the ability to lead and mentor a team while managing client relationships and campaign performance.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with client objectives and target audience.
• Manage and mentor a team of digital marketing professionals, providing guidance and support.
• Oversee the planning, execution, and optimization of digital marketing campaigns across various channels (SEO, PPC, social media, email marketing, content marketing).
• Track and analyze campaign performance metrics to identify areas for improvement and optimization.
• Serve as the primary digital marketing contact for clients, providing regular updates and addressing their needs.
• Stay up-to-date with the latest trends and developments in the digital marketing landscape.
• Manage digital marketing budgets and allocate resources effectively.
• Manage relationships with third-party vendors and contractors.

Requirements

• Bachelor's degree in marketing, advertising, or a related field.
• 5+ years of experience in digital marketing, preferably in an agency setting.
• Strong understanding of digital marketing principles and best practices.
• Experience managing and leading teams.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads, etc.).

Nice-to-haves

• Experience with content marketing and social media management.
• Certification in Google Ads or other digital marketing platforms.
• Knowledge of website development and optimization.