Digital Marketing Manager

$99,000 - $125,000/Yr

Cribl - Madison, WI

Full-time - Mid Level

Madison, WI

About the position

Cribl is a dynamic and innovative company that prides itself on its unique approach to business. We are a serious company that doesn't take itself too seriously, and we are on the lookout for individuals who are not only driven to get things done but also enjoy a good laugh along the way. As a remote-first organization, we empower our employees to perform at their best, regardless of their location. Our reputation as the data engine for IT and Security is built on the trust of some of the biggest names in the most demanding industries, who rely on us to address their most pressing data needs. If you're ready to embark on a fulfilling career journey, we invite you to join our team and unlock your potential. In this role, you will serve as a digital & demand generation specialist, taking ownership of the overall strategy and execution of webinars, content syndication, and other digital activations. Your primary goal will be to deepen engagement with potential customers, helping them understand their challenges, discover solutions, and realize the full potential of Cribl's products. As a key member of the Revenue Marketing team, you will be responsible for planning and delivering compelling digital experiences that drive customer satisfaction, impact the sales pipeline, and contribute to our ongoing growth story. You will lead the creation and execution of Cribl's webinar and demo calendar, utilizing data-driven insights to inform your strategies. Your expertise in webinars and digital events will guide our content strategy, ensuring that we create a roadmap of activities that fosters learning and drives engagement. You will collaborate with internal and external teams to source speakers, manage project timelines, and facilitate content creation, ensuring a regular cadence of live and on-demand programming. Additionally, you will analyze program performance, share insights with stakeholders, and continuously refine our strategies to maximize impact.

Responsibilities

• Lead the creation and execution of Cribl's webinar and demo calendar based on data-driven insights.
• Serve as a webinar and digital events subject matter expert, advising on best practices and running test-and-learn initiatives.
• Act as a liaison across internal and external teams to source speakers and manage project deliverables.
• Manage the end-to-end implementation of webinars and content syndication, including promotion and optimization.
• Plan for 12 - 15 live or on-demand webinars per quarter and support post-event activation.
• Evolve the webinar program strategy to support a mix of channel content and proactively plan the webinar calendar.
• Moderate webinars/demos to enhance audience engagement.
• Cultivate a feedback loop by sharing post-event reporting and creating follow-on messaging.
• Conduct regular program analysis and briefings, presenting pipeline and revenue impact.
• Own on-demand publishing across owned and paid resources, identifying promotional platforms for engagement.
• Manage content syndication channels, including lead capture and flow requirements.
• Establish processes to facilitate cross-functional work and accelerate program delivery.
• Support additional digital marketing deliverables for product launches as needed.

Requirements

• Minimum of 3-5 years experience in Digital Marketing, with at least 12 months managing webinar and/or demo programs.
• Strong proactivity, accountability, and a spirit of innovation.
• Confidence in publicly representing Cribl at a high level.
• Comfortable operating in a fast-paced environment, with a passion for technology and startups.
• Highly data-driven, analytical, and resourceful in tackling complex questions.
• Proficiency with Salesforce and Marketing reporting tools.
• Experience in B2B Enterprise SaaS marketing is a plus.

Nice-to-haves

• Experience with digital marketing tools and platforms.
• Familiarity with content marketing strategies.
• Knowledge of SEO best practices.
• Experience in customer engagement strategies.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Short-term disability insurance
• Life insurance
• Paid holidays
• Paid time off
• Fertility treatment benefit
• 401(k) plan
• Equity options
• Eligibility for a discretionary company-wide bonus