Digital Marketing Manager

$60,000 - $75,000/Yr

Foxtail Coffee Co - Orlando, FL

Full-time - Mid Level

Orlando, FL

Food Services and Drinking Places

About the position

The Digital Marketing Manager at Foxtail Coffee Co is responsible for developing, implementing, and managing digital marketing strategies aimed at enhancing brand awareness, engagement, and conversions across various platforms. This role requires expertise in performance marketing, e-commerce, and a strong grasp of current digital marketing trends and tools.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to achieve business objectives.
• Oversee email marketing initiatives, ensuring effective segmentation and targeting to maximize engagement.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Implement and manage marketing automation tools to streamline campaigns and improve efficiency.
• Collaborate with cross-functional teams to align marketing strategies with overall business goals.
• Monitor and analyze campaign performance metrics, providing actionable insights for continuous improvement.

Requirements

• Proven experience in digital marketing with a strong focus on performance marketing and e-commerce.
• Experience working in a franchise environment.
• Proficiency in email marketing strategies and tools.
• Experience with social media marketing across various platforms.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication skills, both written and verbal, with a collaborative mindset.
• A passion for staying updated on the latest digital marketing trends and technologies.

Nice-to-haves

• Experience in the food and beverage industry.

Benefits

• Health insurance
• Dental insurance
• Vision insurance