Digital Marketing Manager

Compassus - Brentwood, TN

Full-time - Mid Level

Brentwood, TN

1,001-5,000 employees

Nursing and Residential Care Facilities

About the position

The Digital Marketing Manager at Compassus is a pivotal role that embodies the company's core values of Compassion, Integrity, Excellence, Teamwork, and Innovation. This position is not only about managing digital marketing strategies but also about promoting the Compassus philosophy and upholding the Code of Ethical Conduct. The Digital Marketing Manager is tasked with fostering positive relationships within the company, across all departments, and with external stakeholders. In this role, the manager will be responsible for planning, executing, and optimizing digital marketing strategies across various online platforms. The primary goal is to increase brand awareness, drive traffic to the website and call center, and generate leads through digital channels. This involves developing and implementing effective digital marketing strategies that engage audiences and convert them into leads. The manager will oversee and enhance digital strategies, including pay-per-click (PPC) advertising, display advertising, and social media campaigns, utilizing data analytics to track performance and make informed decisions for continuous improvement. Collaboration is key in this role, as the Digital Marketing Manager will work closely with creative, communications, and local teams to produce engaging content tailored for digital platforms. Additionally, the manager will monitor and manage the company's online reputation, employing strategies to enhance it, which includes tracking trends, developing new engagement tactics, and responding to customer feedback. Staying updated on the latest digital marketing trends and technologies, including artificial intelligence, is essential for recommending ongoing improvements to the marketing strategies. Other duties may be assigned as necessary to support the overall marketing objectives of the organization.

Responsibilities

• Develop and implement digital marketing strategies to drive online engagement and generate leads.
• Oversee and improve digital strategies such as pay-per-click (PPC), display advertising, and social media.
• Utilize analytics tools to track and measure the performance of digital marketing campaigns.
• Collaborate with creative, communications, and local teams to create engaging content for digital channels.
• Monitor and manage the company's online reputation and develop strategies to enhance it.
• Keep current on digital marketing developments and recommend continuous improvements.
• Perform other duties as required.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of two to three (2-3) years of experience in digital marketing, focusing on advertising, digital assets, and reputation management.
• Strong knowledge of digital asset management and online engagement strategies.
• Proficient in digital advertising platforms and tools.
• Strong analytical skills and experience with data-driven decision making.
• Ability to manage multiple projects simultaneously and meet deadlines.

Nice-to-haves

• Healthcare experience preferred.