Compassus - Brentwood, TN
posted 2 months ago
The Digital Marketing Manager at Compassus is a pivotal role that embodies the company's core values of Compassion, Integrity, Excellence, Teamwork, and Innovation. This position is not only about managing digital marketing strategies but also about promoting the Compassus philosophy and upholding the Code of Ethical Conduct. The Digital Marketing Manager is tasked with fostering positive relationships within the company, across all departments, and with external stakeholders. In this role, the manager will be responsible for planning, executing, and optimizing digital marketing strategies across various online platforms. The primary goal is to increase brand awareness, drive traffic to the website and call center, and generate leads through digital channels. This involves developing and implementing effective digital marketing strategies that engage audiences and convert them into leads. The manager will oversee and enhance digital strategies, including pay-per-click (PPC) advertising, display advertising, and social media campaigns, utilizing data analytics to track performance and make informed decisions for continuous improvement. Collaboration is key in this role, as the Digital Marketing Manager will work closely with creative, communications, and local teams to produce engaging content tailored for digital platforms. Additionally, the manager will monitor and manage the company's online reputation, employing strategies to enhance it, which includes tracking trends, developing new engagement tactics, and responding to customer feedback. Staying updated on the latest digital marketing trends and technologies, including artificial intelligence, is essential for recommending ongoing improvements to the marketing strategies. Other duties may be assigned as necessary to support the overall marketing objectives of the organization.