Cribl - Hartford, CT
posted 2 months ago
Cribl is a rapidly growing company that prides itself on being a serious organization that doesn't take itself too seriously. We are looking for a Digital Marketing Manager who is collaborative, curious, and motivated, with a passion for putting customers first. As a remote-first company, we empower our employees to do their best work from anywhere. In this role, you will be responsible for owning the overall strategy and execution of webinars, content syndication, and other digital activations aimed at deepening engagement with potential customers. Your efforts will help them understand their problems, find solutions, and realize the full potential of Cribl's products. As a key member of the Revenue Marketing team, you will plan and deliver compelling digital moments through the funnel for our audience segments. This involves driving the interlock between campaigns and content contributors across Marketing, ultimately resulting in happy customers, impacting the pipeline, and winning business to contribute to our continued growth story. You will lead the creation and execution of Cribl's webinar and demo calendar based on data-driven insights, working with stakeholders to ideate and develop content that has the greatest pipeline impact. You will serve as a subject matter expert for webinars and digital events, advising on best practices, running test-and-learn initiatives, and influencing our content strategy. Your role will also involve managing the end-to-end implementation of webinars and content syndication, proactively planning for 12-15 live or on-demand webinars per quarter, and supporting post-event activation. Additionally, you will cultivate a feedback loop by sharing post-event reporting and creating follow-on messaging to support enablement as necessary. Your responsibilities will also include program reporting, on-demand publishing, and establishing processes to facilitate cross-functional work.