Digital Marketing Manager

Beyond Finance - Chicago, IL

Full-time - Mid Level

Chicago, IL

Personal and Laundry Services

About the position

Beyond Finance is seeking an experienced Digital Marketing Manager to enhance and grow its paid digital marketing initiatives. This role focuses on driving user acquisition through effective management of Paid Search campaigns, analyzing performance metrics, and optimizing marketing strategies. The ideal candidate will be passionate about digital marketing, eager to learn and innovate, and capable of collaborating across various teams to ensure successful campaign execution.

Responsibilities

• Manage Paid Search campaigns to profitably drive user acquisition.
• Analyze key metrics across Paid Search campaigns to identify trends and opportunities, making data-driven recommendations to improve performance.
• Develop, own, and execute landing page and other testing initiatives to improve conversion rate and profitability of marketing campaigns.
• Manage, optimize, and implement Paid Search campaigns directly in Google Ads and Microsoft Ads.
• Provide thought leadership and proactively bring ideas to the table on needle-moving initiatives and tests.
• Collaborate with internal and external teams to ensure high-quality execution of new marketing campaigns or initiatives.

Requirements

• BS/MS degree in Marketing or a related field.
• 5+ years' experience related to Paid Search.
• Expertise in Paid Search platforms (Google Ads, Microsoft Ads).
• Strong understanding of optimization levers & testing approaches across Paid Search platforms.
• Proactive and hungry self-starter that enjoys and thrives in a fast-paced environment.
• Ability to organize and manage multiple priorities with a strong sense of urgency and consistently meet deadlines.
• Excellent analytical skills and understanding of experiment design, measurement, and analysis (i.e. A/B testing).
• Demonstrated success in implementing successful test-and-learn strategies in campaign optimization and user experience.

Nice-to-haves

• Prior Financial Services and/or lead generation experience preferred, but not required.
• Creative thinker with excellent written and oral communication skills.

Benefits

• Paid parental leave
• Paid holidays
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching
• Opportunities for advancement