Digital Marketing Manager

Relx - Dayton, OH

Full-time - Mid Level

Hybrid - Dayton, OH

10,001+ employees

Management of Companies and Enterprises

About the position

The Digital Marketing Manager at LexisNexis is responsible for developing and executing comprehensive digital marketing programs aimed at driving demand for products and engaging targeted prospect accounts and existing customers. This role requires a strategic mindset, data analysis skills, and experience in B2B integrated marketing campaigns, with a focus on collaboration and innovation.

Responsibilities

• Create and manage content for social media, digital ads, and other forms of digital communication.
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.
• Work with a digital agency representing the entire organization focusing on maximizing results.
• Develop and monitor campaign budgets.
• Stay up to date on the latest social media trends, and implement them in marketing campaigns.

Requirements

• 3+ years of experience in digital marketing in a B2B SaaS or technology environment.
• In-depth knowledge of current digital trends; Legal trends a plus.
• Experience managing vendors and direct reports.
• Experience with SEO and SEM strategy and keyword research.
• Understanding of website analytics tools, such as Google Analytics.
• Experience with DemandBase.

Benefits

• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Parental leave
• Employee assistance program
• Vision insurance
• 401(k) matching
• Flexible schedule