fuze32 - Columbia, MO
posted about 2 months ago
Full-time - Mid Level
Columbia, MO
About the position
The Digital Marketing Manager at fuze32 will lead the digital department in strategizing, building, managing, and optimizing digital campaigns. This role involves collaborating with the sales team to promote digital advertising solutions in a B2B context, aiming to deliver effective digital solutions to clients while driving revenue growth for the company.
Responsibilities
- Manage, train, and lead the digital department as needed.
- Join sales team on client meetings to help close current and new business digital accounts.
- Drive digital sales growth by identifying client needs and developing comprehensive digital marketing strategies.
- Conduct thorough market research, competitor analysis, and audience segmentation to identify target demographics and tailor campaigns accordingly.
- Manage digital campaigns including CTV/OTT, Display, Paid Search, Remarketing, and Online Video.
- Regularly monitor campaign performance, generate actionable insights, and make data-driven optimizations.
- Conduct monthly/quarterly meetings with digital clients to review campaign performance, key findings, and recommendations.
- Stay current with industry trends and emerging technologies to identify opportunities and improve campaign performance.
- Meet with sales staff regularly to provide support and training on digital tactics.
Requirements
- Bachelor's degree in marketing or related field.
- 2 years working in digital marketing or equivalent experience required.
- Experience planning and managing targeted display, online video, paid search, and streaming TV advertising campaigns.
- Understanding of digital marketing metrics/KPIs and experience analyzing campaign performance.
- Proficient in Google Suite products.
- Google Ads Certifications required.
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
