Digital Marketing Manager

About the position

As part of the Auberge family, Digital Marketing Manager will be responsible for partnering with hotel marketing leaders to activate the paid and organic digital strategy for the Collection. Under direction from the Digital Marketing team leaders, this person will take the lead role in digital ad creation and content activation across owned and paid channels in collaboration with field marketing and communications team members. This role will position Auberge as a global, leading, luxury lifestyle brand, ultimately elevating the perception of the brand in North America and Europe among affluent and ultra high net worth individuals.

Responsibilities

• Own and manage digital campaign management platform (e.g. Google Campaign Manager 360).
• Support initial selection/implementation of CMP/DSP software.
• Become an expert user and administrator of selected CMP/DSP software.
• Own search & paid social ad updates; Guide field teams on best practices.
• Own and manage activation of search ads (RSAs, Demand Generation, YouTube, etc) with digital agencies.
• PM ad updates / builds with hotel and/or digital agency; Solicit review/approvals.
• QA / proof creative to ensure relevance, accuracy and ads enhance and elevate the brand.
• Maintain current record of active ads across display, social and PPC for all hotels.
• Coach field on trafficking ads including proper tagging.
• Manage projects using Asana.
• Lead monthly digital media reporting including liaising with analytics, aggregating publisher/network data, report validation, interpreting and communicating performance to field marketing teams.
• Schedule and lead regular ecommerce calls with field marketing leaders.
• Stay up to date on new trends and opportunities within the digital space and bring informed recommendations to the team.
• Ad hoc analysis of destination or hotel-specific digital performance to derive actionable insights and recommend strategies and tactics for increasing revenue online with specific action plans rooted in data.
• Monthly invoice reconciliation for centrally managed media buying.
• Download & distribute receipts to hotels bi-monthly for PPC / Paid Social / TravelAds.
• Support monthly expense reporting (via Concur) & Agency cross-bill.
• Maintain expense tracking vs forecast for Auberge Home Office Budget.

Requirements

• 5+ years of relevant experience in eCommerce / Digital Marketing, or equivalent combination of education and experience.
• Bachelor’s Degree in Marketing, Digital Marketing, Business Management, Information Technology or a related discipline.
• Ability to effectively manage multiple clients and priorities within a fast-paced environment.
• Digital agency experience is strongly preferred.
• Experience managing a DSP.
• Hands-on experience managing paid campaigns in ad platforms (Facebook Ad Manager, LinkedIn Ads, Google Ads and Microsoft Advertising).
• Strong problem solver with the ability to communicate verbally and in writing in a clear manner.
• Strong understanding of the key tenets of eCommerce and digital marketing (SEO, Content, Social, Web development, API, etc).
• Hands-on experience managing digital advertising campaign management platforms (e.g. Google Campaign Manager 360).
• Excited to define strategy, launch and execution of new programs.
• Understands system capabilities and finds ways to improve system performance.
• Familiar with key IT / infrastructure solutions (DAM, CRM, CMS).
• Excellent written, verbal, interpersonal and communication skills.
• Ability to develop positive relationships when part of a dynamic and cross-functional team, and demonstrate a new way of thinking to drive innovative ideas.
• Flexibility and adaptability in a fast-paced, growing brand.
• Knowledge and experience with Google Suite.

Benefits

• Comprehensive medical, dental, vision and voluntary benefits.
• 401k employer match.
• Employer paid life insurance.
• Employee assistance program.
• Team member hotel stay program.