Robert Half - Columbus, OH
posted 2 months ago
We are seeking a Digital Marketing Manager to join our team in Columbus, Ohio. This role offers a contract to hire employment opportunity. As a Digital Marketing Manager, you will be responsible for the development, implementation, and management of marketing campaigns that align with our objectives. You'll need a thorough understanding of various marketing channels and tactics, as well as a keen understanding of our brand. In this position, you will develop innovative marketing strategies for campaigns across various channels including SEM, social media, email, streaming, sponsored content, and out-of-home channels. You will perform competitive research to inform keyword and SEO strategies, set up campaigns with clear KPIs, tracking and analysis plans, and ensure consistent reporting across campaigns. Your role will also involve executing integrated marketing campaigns, ensuring timelines align with milestones within enrollment cycles and brand awareness campaigns. You will manage external vendor relationships related to marketing campaigns, monitor and optimize campaign performance, and rebalance budgets based on channel performance and conversion metrics. Additionally, you will create and maintain digital reporting dashboards that allow for cross-channel insights into performance against goals. Establishing, tracking, and analyzing performance metrics and reporting insights for data-informed decisions will be key aspects of your responsibilities. You will also manage invoices and payments related to marketing activities and stay updated on trends in higher education enrollment marketing and digital fundraising.