Digital Marketing Manager

$70,000 - $90,000/Yr

Unclassified - Nashua, NH

Full-time - Mid Level

Nashua, NH

About the position

The Digital Marketing Manager at The Nash Casino is a pivotal role responsible for the planning, management, and oversight of all digital marketing campaigns aimed at promoting the casino. This position requires a comprehensive understanding of various communication channels and the ability to maximize the company's messaging across these platforms. The Digital Marketing Manager will work closely with the Marketing Manager and the Director of Marketing, preparing regular communications for both the department and executive leadership. In this role, the manager will be adept at researching, understanding, and implementing both existing and new social communication tools, including software for scheduling posts and analyzing their effectiveness. The ability to collaborate with senior management, peers, and key stakeholders is essential. The manager will create, edit, publish, and share engaging content that resonates with the casino's audience, encouraging a call to action. This content will include text, photographs, images, video, and HTML, and the manager will also be responsible for updating and proofreading the property website. Monitoring posts, messaging, and paid social advertising to ensure alignment with spending is a critical responsibility. The Digital Marketing Manager will collaborate with various operating departments to ensure that digital content enhances the guest experience and identifies best practices. Tracking all campaigns, maintaining a calendar, establishing performance benchmarks and KPIs, and working cross-functionally to ensure proper logging and dashboards are also key aspects of this role. The manager will report all campaign data and analysis to the Database Coordinator for inclusion in monthly marketing analysis recaps. Ensuring that property communication, including signage and digital signage, is relevant, accurate, and upholds the company's brand standards is also a vital part of the job. The ideal candidate will possess excellent written and verbal communication skills, including strong editing, grammar, and proofreading abilities. They must be able to multitask and create action plans to complete projects on time while providing exceptional service to internal guests. This includes greeting and interacting with guests in a friendly and enthusiastic manner, anticipating their needs, and remaining calm and professional in challenging situations. The ability to develop and maintain professional relationships with managers, staff, coworkers, guests, and vendors is crucial, as is the commitment to safety and compliance with company policies. Regular attendance and adherence to appearance standards are also required, along with the ability to work independently or as part of a team.

Responsibilities

• Plan, manage, and oversee all aspects of the company's digital marketing campaigns.
• Collaborate closely with the Marketing Manager and Director of Marketing to prepare communications for department and executive leadership.
• Research, understand, and implement social communication tools and software for scheduling posts and analyzing effectiveness.
• Create, edit, publish, and share engaging content across various platforms, including text, photographs, images, video, and HTML.
• Update and proof the property website to ensure accuracy and relevance.
• Monitor posts, messaging, and paid social advertising to ensure alignment with budget and effectiveness.
• Collaborate with operating departments to ensure digital content enhances guest experience and identifies best practices.
• Track all campaigns, maintain a calendar, and establish performance benchmarks and KPIs.
• Report campaign data and analysis to the Database Coordinator for monthly marketing analysis recaps.
• Ensure property communication, including signage and digital signage, is relevant, accurate, and upholds brand standards.

Requirements

• Bachelor's degree preferred.
• Prior related experience required.
• Attention to detail and ability to multi-task.
• Strong communication, editing, and presentation skills.
• Strong understanding of web design and development, including CRO and SEO.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Must be 21 years of age or older.
• Must pass all required pre-screening and background checks.
• Ability to work a variety of shifts, including day, swing, late-night, weekend, and holiday shifts as scheduled.
• Must be able to obtain and maintain a valid NH gaming license.

Nice-to-haves

• Experience with digital marketing tools and analytics software.
• Knowledge of graphic design software for content creation.
• Familiarity with customer relationship management (CRM) systems.

Benefits

• Competitive salary range of $70,000 - $90,000 per year.
• Opportunities for professional development and training.
• Health and wellness programs.
• Employee discounts and perks.