Digital Marketing Manager

$70,000 - $78,000/Yr

Macmillan Learning - New York, NY

Full-time - Mid Level

New York, NY

About the position

The Digital Marketing Manager at Macmillan Children's Publishing Group (MCPG) is responsible for creating and executing strategic social media and email marketing campaigns. This role involves managing social media communities, developing engaging content, and analyzing campaign performance to inform future strategies. The ideal candidate will have a strong background in digital marketing, a passion for children's literature, and the ability to work collaboratively within a dynamic team.

Responsibilities

• Manage the MCPG social communities, including Fierce Reads, First Second, Macmillan Children's TikTok, Facebook, Instagram, X, and more
• Develop engaging social media content with a focus on driving channel-specific KPIs
• Create and execute paid and organic social media campaigns
• Execute partnerships with social media creators and influencers
• Write copy and organize content for email marketing campaigns
• Manage and update community and brand websites
• Create and maintain content calendars
• Analyze, review, and report on campaign performance, using metrics to inform future strategy decisions
• Maintain a vast understanding of competitive brands in the publishing industry, as well as the overall children's, teen, and entertainment markets
• Identify the latest trends in social media and digital marketing
• Provide the marketing team with social media best practice policies
• Serve as integral support to the Director of Marketing, helping with the development of internal and external staff, department operations, and overall strategy
• Manage a direct report

Requirements

• Proven knowledge of digital marketing and social media platforms
• Proven success in executing social media strategy
• Strong interest in analyzing data and turning it into actionable insights
• Strategy-oriented with the ability to think creatively
• Creative copy writing abilities
• Comfortable working both independently and collaboratively
• Detailed-oriented and well-organized
• Able to manage multiple projects
• Ability to learn new programs and be flexible within a changing marketplace
• Experience in book marketing a plus, but not required
• Three to five years professional experience in social media and/or digital marketing
• Experience developing social media and digital content
• Understanding of social media and digital analytics
• Working knowledge of Google Analytics and Adobe Creative Suite programs a plus
• HTML experience helpful
• Bachelor's degree required

Nice-to-haves

• Experience in book marketing

Benefits

• Annual salary of $70,000-$78,000