Digital Marketing Manager

Adams Publishing Group - Easton, MD

Full-time - Mid Level

Easton, MD

Printing and Related Support Activities

About the position

The Digital Marketing Manager position at Adams Publishing Group is a pivotal role responsible for driving digital revenue sales goals and mentoring the local advertising sales team for the APG-East - Chesapeake region. This key leadership position is part of the Chesapeake Executive Committee and requires a high level of collaboration with other department heads. The manager will oversee digital marketing solutions and services, focusing on daily business development in the region. The digital leader will coach and mentor Multimedia Account Executives (MMAEs) to maximize revenue opportunities related to various digital services, including Website Display, Programmatic Advertising, SEM/PPC, Targeted Email, Video, CTV-OTT, Social Media, E-Newsletters, and other emerging solutions. The ideal candidate will possess a strong understanding of current digital marketing tools and strategies, leading integrated digital marketing campaigns from concept to execution. They will be expected to brainstorm new and creative growth strategies while remaining current with emerging opportunities in the digital advertising space. A strong work ethic and a solid understanding of Google Suites for data collection are essential for success in this role. The position will also involve sales responsibilities in the Chesapeake area, with a shared reporting line to the Regional President and the VP of Digital. In terms of job functions, the Digital Marketing Manager will manage digital advertising strategy from business, sales, and technical perspectives. This includes assisting with budget development and projections for advertising. A successful digital leader will devise a plan of action to grow digital revenue and motivate staff towards achieving these goals. Additionally, the manager will measure the effectiveness of various marketing campaigns, requiring proficiency in Google Tag Manager and Analytics. The role demands a minimum of 50% of time spent in the field prospecting and developing new digital business, about 40% of time spent training staff and creating optimal solutions for area businesses, and the remaining time ensuring that accounts receive superior customer service, including campaign metrics and regular check-ins.

Responsibilities

• Achieve digital revenue sales goals and mentor the local advertising sales team.
• Manage digital marketing solutions and services for the Chesapeake region.
• Coach and mentor Multimedia Account Executives to maximize revenue opportunities.
• Lead integrated digital marketing campaigns from concept to execution.
• Develop and implement digital advertising strategies from business, sales, and technical perspectives.
• Assist with budget development and projections for advertising.
• Measure the effectiveness of various marketing campaigns using Google Tag Manager and Analytics.
• Spend a minimum of 50% of time in the field prospecting and developing new digital business.
• Train staff and create optimal solutions for area businesses, spending about 40% of time in the field with MMAEs.
• Ensure accounts receive superior customer service, including campaign metrics and regular check-ins.

Requirements

• Strong understanding of current digital marketing tools and strategies.
• Experience in leading integrated digital marketing campaigns.
• Ability to brainstorm new and creative growth strategies.
• Strong work ethic and understanding of Google Suites for data collection.
• Proficiency in Google Tag Manager and Analytics.