Digital Marketing Manager

$85,000 - $105,000/Yr

Affiliated Engineers - Denver, CO

Full-time - Mid Level

Denver, CO

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

As a Digital Marketing Manager at Affiliated Engineers, Inc. (AEI), you will play a pivotal role in shaping the company's digital marketing strategies to drive business growth and enhance brand visibility. This position involves developing and executing comprehensive digital marketing initiatives, including SEO/SEM, website optimization, marketing automation, and social media engagement. You will collaborate closely with the Director of Marketing and other stakeholders to align digital efforts with organizational objectives, while also leveraging analytical skills to track performance and provide actionable insights.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive business growth and achieve organizational objectives.
• Lead the optimization of the company website, ensuring adherence to branding standards and maximizing user experience and conversion rates.
• Oversee all aspects of SEO/SEM initiatives, including keyword research, on-page optimization, and performance monitoring.
• Manage marketing automation platforms to streamline processes, nurture leads, and deliver personalized content to target audiences.
• Collaborate with Marketing Communications specialists and Content Writer to develop and implement social media initiatives and campaigns.
• Generate detailed digital marketing performance reports and dashboards, providing actionable insights to key stakeholders.
• Collaborate with the Director of Marketing and cross-functional teams to align digital marketing strategies with overall business objectives.
• Stay abreast of industry trends and best practices to continuously optimize digital marketing efforts.
• Mentor and support team members, fostering a culture of learning and collaboration.

Requirements

• Bachelor's degree in marketing, Business, or related field required.
• Minimum of 10 years of progressive experience in Digital Marketing with increasing levels of responsibility and leadership.
• 3+ years' experience in Business-to-Business marketing required.
• 3+ years of experience in the engineering, architecture, construction, or related industry preferred.
• Proven track record of hands-on experience in website development and management, with knowledge of Content Management Systems (CMS) like Craft, WordPress, or HubSpot.
• Proficient in developing and implementing email nurture programs using marketing automation platforms such as Pardot, Constant Contact, or Marketo.
• Experience in coding languages such as HTML, CSS, and possibly JavaScript for email template customization and website development tasks.
• Strong familiarity with CRM systems, preferably Deltek Vantagepoint, for lead management.
• Extensive experience in reporting and performance analysis using Google Analytics.
• Deep expertise in managing social media platforms such as LinkedIn, Instagram, and Facebook.

Nice-to-haves

• Experience in project management and coordinating tasks in a professional setting.
• Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with virtual meeting platforms such as WebEx and Microsoft Teams.

Benefits

• Comprehensive benefits package including health, dental, and vision insurance.
• Year-end bonus based on company profits and individual performance.
• Flexible and collaborative work environment that encourages professional development.