Houston Habitat For Humanity - Houston, TX
posted about 2 months ago
The Digital Marketing Manager at Houston Habitat for Humanity plays a crucial role in driving the organization's mission, vision, and values through effective social media and digital marketing strategies. This position is responsible for implementing a comprehensive social media plan aimed at client acquisition, donor and volunteer growth, and increasing awareness of Houston Habitat's mission. The Digital Marketing Manager will work closely with contracted experts and staff across the organization to ensure that Houston Habitat's brand and resources are well-stewarded. In this role, the manager will oversee the social media editorial calendar, generate engaging content for various social media platforms, and create messaging, videos, and graphics that align with the organization's brand and tone. The position also involves maintaining relationships with employees and partners to gather content, procuring digital ad space, and creating advertising graphics to drive partnerships and support for Houston Habitat. The manager will monitor comments on all platforms, interact with followers, and track social and email metrics to provide analysis for performance improvement. Additionally, the Digital Marketing Manager will develop measures to track the impact of social media activities on applications, donations, volunteer participation, and store sales. Staying updated on digital media trends and engaging influencers to expand content reach are also key responsibilities. The manager will supervise the work of digital media consultants and support the organization's overall communication and marketing activities.