Digital Marketing Manager

$65,804 - $82,256/Yr

Houston Habitat For Humanity - Houston, TX

Full-time - Mid Level

Houston, TX

Social Assistance

About the position

The Digital Marketing Manager at Houston Habitat for Humanity plays a crucial role in driving the organization's mission, vision, and values through effective social media and digital marketing strategies. This position is responsible for implementing a comprehensive social media plan aimed at client acquisition, donor and volunteer growth, and increasing awareness of Houston Habitat's mission. The Digital Marketing Manager will work closely with contracted experts and staff across the organization to ensure that Houston Habitat's brand and resources are well-stewarded. In this role, the manager will oversee the social media editorial calendar, generate engaging content for various social media platforms, and create messaging, videos, and graphics that align with the organization's brand and tone. The position also involves maintaining relationships with employees and partners to gather content, procuring digital ad space, and creating advertising graphics to drive partnerships and support for Houston Habitat. The manager will monitor comments on all platforms, interact with followers, and track social and email metrics to provide analysis for performance improvement. Additionally, the Digital Marketing Manager will develop measures to track the impact of social media activities on applications, donations, volunteer participation, and store sales. Staying updated on digital media trends and engaging influencers to expand content reach are also key responsibilities. The manager will supervise the work of digital media consultants and support the organization's overall communication and marketing activities.

Responsibilities

• Execute a comprehensive social media plan for client acquisition, donor and volunteer growth, and awareness of Houston Habitat's mission.
• Manage the social media editorial calendar and generate content for all social media accounts in partnership with staff and consultants.
• Create messaging, video, and graphics for social media and email marketing that align with organization brand and tone.
• Maintain relationships and processes to gather content from employees and partners.
• Procure digital ad space and create advertising graphics to drive partnership and support of Houston Habitat.
• Monitor comments on all platforms and interact with followers to answer questions.
• Track and report social and email metrics and provide analysis to improve performance.
• Develop measures to track impact of social media activity on applications, donations, volunteer participation, and store sales.
• Observe digital media trends, including developments in platforms, strategy and technology, and offer recommendations.
• Engage influencers and partners to expand content reach.
• Evaluate effectiveness of digital campaigns.
• Supervise work of digital media consultants.
• Support organization communication and marketing activities.

Requirements

• A minimum of three (3) years of experience running social media platforms for a nonprofit organization or company.
• Experience with digital marketing, email marketing, and drafting effective marketing content for platforms like Facebook, Instagram, and TikTok.
• Meticulous attention to detail, ability to understand and employ brand tone and practice extremely good judgment.
• Experience engaging in rapid response on social media platforms with the ability to work after hours and weekends when necessary to ensure timeliness of content updates.
• Excellent communication skills, both written, visual, and verbal.
• Demonstrated skill in copywriting and testing messaging in social media and email content.
• Experience analyzing social media channels and content performance.
• Creativity and flexibility to adjust to new situations and changing needs.
• Proficiency in graphic design and video editing.
• Ability to manage multiple projects simultaneously and adapt to shifting priorities.
• Demonstrated ability to receive feedback, take accountability, and continually adapt, grow, learn and improve.
• Excellent time management and organizational skills with ability to set and adhere to schedules.
• Willingness to engage in 'hands-on' work as needed to meet organization objectives.
• Bilingual in English and Spanish preferred.

Nice-to-haves

• Experience with various content management systems such as Hootsuite.
• Working knowledge of Adobe Create Suite and Canva.
• Proficient in working within the MS Office environment.