Beck Automotive Group - Palatka, FL
posted about 2 months ago
Beck Automotive Group is seeking a talented Digital Marketing Manager to enhance our online automotive business. This role is pivotal in overseeing and advising on an advanced automotive web strategy, which includes managing design and development projects, content creation, and production. The ideal candidate will possess extensive knowledge in SEO and SEM, as well as a comprehensive understanding of all forms of digital marketing. The Digital Marketing Manager will be responsible for driving the development of a strategic roadmap for all digitally based business enhancements, ensuring that our online presence is robust and effective in attracting and converting customers. In this role, you will develop, implement, and manage PPC campaigns across various platforms such as Google, Bing, and social media. You will conduct keyword research, create ad copy, and analyze performance metrics to optimize these campaigns. Additionally, you will plan and execute SEO strategies aimed at increasing organic search rankings and driving traffic to our website. This includes ongoing keyword discovery, optimization of website content, and conducting competitive analysis to identify opportunities for improvement. Collaboration with the marketing team is essential to ensure that SEO best practices are integrated across all digital content. You will also be responsible for managing budgets and allocating resources efficiently across PPC and SEO initiatives. Staying up-to-date with the latest trends and best practices in digital marketing will be crucial to your success in this role, as you will be expected to implement changes as necessary to improve campaign performance and drive results.