Jobot - Winter Garden, FL
posted 3 months ago
The Digital Marketing Manager will play a pivotal role in shaping the online presence and marketing strategies of our premier Energy Management Company based in Winter Garden, Florida. This position is designed for a dynamic individual who is passionate about digital marketing and has a strong understanding of the solar and construction industries. The successful candidate will be responsible for developing and implementing comprehensive digital marketing strategies that enhance brand visibility and drive customer engagement across various digital platforms. This includes spearheading content creation for the company's website and social media platforms, ensuring that all content is optimized for search engines to maximize reach and effectiveness. In addition to content creation, the Digital Marketing Manager will manage and optimize the company's social media channels to foster community engagement and increase lead generation. The role requires designing, implementing, and monitoring effective marketing campaigns that align with the company's goals and objectives. Collaboration with cross-functional teams will be essential to develop branding strategies that differentiate the company in a competitive market. The manager will also analyze and report on the performance and efficiency of campaigns and events, providing insights that will inform future marketing efforts. This position will lead initiatives related to solar, HVAC, roofing, electric, energy, residential construction, utilities, and power, promoting our brand and services effectively. The ideal candidate will bring creativity, strategic thinking, and a results-driven approach to the role, ensuring that our marketing efforts are not only innovative but also effective in achieving our business objectives.