Digital Marketing Manager

$50,935 - $61,341/Yr

Daniel j fernandez PA - Tampa, FL

Full-time - Mid Level

Tampa, FL

About the position

We are seeking a highly skilled and motivated Digital Marketing Manager to join our dynamic team. In this role, you will be responsible for developing, implementing, and managing our digital marketing strategies to enhance our online presence and drive engagement. The ideal candidate will have a strong background in various digital marketing disciplines and a passion for staying ahead of industry trends.

Responsibilities

• Develop and execute comprehensive digital marketing campaigns across multiple channels including social media, email, and search engines.
• Manage social media platforms, creating engaging content to grow our audience and enhance brand visibility.
• Oversee Search Engine Marketing (SEM) initiatives to optimize paid advertising efforts.
• Create compelling content that resonates with target audiences while ensuring alignment with brand messaging.
• Collaborate with graphic designers to produce visually appealing marketing materials.
• Implement Search Engine Optimization (SEO) strategies to improve organic search rankings and website traffic.
• Write persuasive copy for various platforms including websites, emails, and advertisements.
• Design and execute effective email marketing campaigns to nurture leads and engage customers.
• Analyze campaign performance data to identify areas for improvement and optimize conversion rates.
• Utilize SQL for data analysis to inform marketing strategies and decisions.

Requirements

• Proven experience in digital marketing with a focus on social media management, SEM, content creation, graphic design, SEO, copywriting, email marketing, and conversion optimization.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills both written and verbal.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.

Nice-to-haves

• Familiarity with marketing automation tools and analytics platforms is preferred.

Benefits

• Health insurance
• Paid time off