Digital Marketing Manager

$92,000 - $92,000/Yr

DAP Health - Palm Springs, CA

Full-time - Mid Level

Palm Springs, CA

About the position

The Digital Marketing Manager is responsible for leading and optimizing digital marketing strategies for DAPHealth.org and RevivalsStores.com. This role focuses on driving revenue growth through effective management of SEO, SEM, social media, reputation management, and CRM systems. The manager will collaborate with cross-functional teams to execute patient communication tactics and ensure alignment with business objectives through data-driven insights.

Responsibilities

• Manage and optimize DAPHealth.org and RevivalsStores.com for improved SEO, user experience, and overall performance.
• Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, and reputation management platforms to increase brand visibility and patient engagement.
• Collaborate regularly with the IT department to execute patient communication strategies, including platforms like MyChart.
• Lead and mentor direct reports and other employees, ensuring strategic and cohesive digital marketing execution across all channels.
• Utilize CRM tools to drive patient acquisition, retention, and lead generation, managing complex CRM systems for engagement.
• Drive direction and alignment using data-driven insights to continuously optimize digital marketing efforts and measure success.
• Build and maintain a digital platform roadmap, developing strategies for digital growth across web and mobile platforms.
• Develop engaging, well-researched content to drive traffic, engage target audiences, and convert leads into customers.
• Oversee the execution of social media strategies, building editorial calendars, and tools for cross-functional team alignment.
• Support brand-building initiatives, including public relations, media outreach, and maintaining the marketing website with agency support.
• Collaborate with cross-functional teams to support key business objectives and revenue drivers, such as pharmacy and patient acquisition.
• Track and analyze metrics, making data-informed decisions to improve performance and ROI.
• Maintain professional relationships with stakeholders across the organization, ensuring a collaborative approach to digital marketing initiatives.
• Ensure compliance with HIPAA and other legal regulations in managing digital communications and marketing.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• 5-7 years of digital marketing experience with a focus on SEO, SEM, social media, CRM, and reputation management.
• Proven experience in managing digital platforms and developing strategies that drive patient acquisition and lead generation.
• Strong knowledge of CRM tools like Salesforce or HubSpot, with a demonstrated ability to manage complex CRM systems and engage patients/customers.
• Experience collaborating with IT teams on patient communication tools like MyChart and other digital platforms.
• Experience in managing digital marketing efforts for healthcare organizations or related industries preferred.
• Familiarity with healthcare industry regulations such as HIPAA and digital patient engagement tools preferred.
• Bilingual in Spanish preferred.

Nice-to-haves

• Experience in managing digital marketing efforts for healthcare organizations or related industries preferred.
• Bilingual in Spanish preferred.

Benefits

• Competitive salary of $92,000 a year
• Full-time position
• Opportunities for professional development and training