Digital Marketing Manager

$52,000 - $83,200/Yr

Primedia Network - Schaumburg, IL

Full-time - Mid Level

Schaumburg, IL

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Manager at Primedia Network is responsible for overseeing and executing comprehensive digital marketing strategies to enhance client advertising effectiveness. This role requires a seasoned professional with a strong background in various digital marketing channels, including Google Ads, email marketing, social media, and website development. The manager will work closely with local TV station owners/operators to optimize ad inventory and drive sales growth for clients.

Responsibilities

• Manage Google Paid Search campaigns, ensuring profitability and effective keyword management.
• Design and execute email marketing campaigns using Mail Chimp, including landing page management.
• Plan, design, and implement social media advertising strategies across platforms like TikTok, Facebook, LinkedIn, and Instagram.
• Create and design direct mail advertisements to complement digital efforts.
• Develop simple one-page websites and landing pages as needed.
• Utilize technical skills in Webflow, Zapier, HTML, JavaScript, and CSS to support marketing initiatives.

Requirements

• 5+ years of experience in digital marketing roles.
• Google AdWords Certification is required.
• Proficiency in Google Analytics and keyword research.
• Strong skills in HTML, JavaScript, and CSS for web development tasks.
• Experience with email marketing platforms, specifically Mail Chimp.
• Ability to design and manage social media marketing campaigns.

Benefits

• Health insurance
• Paid time off
• Flexible schedule