Digital Marketing Manager

Margaritaville Holdings - Orlando, FL

Full-time - Mid Level

Orlando, FL

Accommodation

About the position

The Digital Marketing Manager at Margaritaville Holdings is responsible for overseeing and managing digital marketing initiatives across various brand verticals. This role involves developing comprehensive digital strategies, ensuring compliance with relevant laws, managing campaigns, and analyzing performance metrics to optimize marketing effectiveness. The position requires collaboration with cross-functional teams and external agencies to enhance the brand's online presence and drive customer engagement.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with Margaritaville's business objectives.
• Ensure compliance with relevant laws, regulations, and industry standards in digital marketing activities.
• Plan, implement, and optimize digital marketing campaigns across various channels including social media, email, and paid search.
• Manage brand email marketing using Salesforce Marketing Cloud to support new locations and products.
• Oversee SEO and SEM strategies in collaboration with external agencies to enhance online visibility.
• Coordinate with the social media team to align digital efforts and strengthen brand presence on social platforms.
• Update and enhance the Margaritaville.com website with new information and ad placements.
• Research and categorize cookies for compliance with privacy laws.
• Organize and refresh the brand's B2B web portal with ongoing updates.
• Utilize analytics tools to track and report on key performance metrics for campaign optimization.
• Manage the development of an enhanced brand website and a real estate website from discovery to implementation.
• Collaborate with content and creative teams to develop engaging digital content that aligns with the brand's voice.
• Manage digital marketing budgets to ensure efficient resource allocation.

Requirements

• Bachelor's degree in Marketing, Business, Hospitality, or equivalent experience.
• Minimum of 3 years of digital marketing experience, with at least 1 year in a management role, preferably in hospitality.
• Expert understanding of web analytics and reporting metrics.
• Expertise in SEO, SEM, and Metasearch strategies.
• Strong verbal and written communication skills.
• Proficient in Microsoft Office Suite and Adobe Creative Cloud.

Nice-to-haves

• Dynamic and creative leadership skills.
• Ability to thrive under pressure and manage multiple functions.