Digital Marketing Manager

$83,200 - $114,400/Yr

Kyyba - Warren, MI

Full-time - Mid Level

Hybrid - Warren, MI

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Manager will oversee various digital marketing initiatives, focusing on enhancing user experience and optimizing online presence for high-traffic consumer-facing websites. This role requires strong leadership and project management skills to manage multiple projects simultaneously while collaborating with technology teams and designers.

Responsibilities

• Assist in managing the website for Chevrolet, ensuring optimal user experience and functionality.
• Lead digital marketing projects, coordinating with various stakeholders to meet project goals.
• Conduct usability testing and A/B testing to gather user insights and implement actionable improvements.
• Analyze site metrics to recommend enhancements and improve overall performance.
• Create CGI assets to support digital content needs.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 3+ years of digital marketing or product management experience, particularly with high-traffic consumer-facing websites.
• Strong leadership and project management skills.
• Deep understanding of user experience (UX) design and digital marketing best practices.
• Familiarity with online shopping tools and content management systems.
• Background in search engine optimization (SEO).
• Technical aptitude to communicate effectively with technology teams and designers.
• Strong analytical skills to digest site metrics and recommend enhancements.

Nice-to-haves

• Experience with usability testing and A/B testing.
• Familiarity with CGI asset creation.

Benefits

• Flexible schedule
• Health insurance
• Paid time off