Digital Marketing Manager

Esker - Middleton, WI

Full-time - Mid Level

Middleton, WI

Professional, Scientific, and Technical Services

About the position

As Digital Marketing Manager at Esker Inc., you will play a pivotal role in enhancing the performance of the Esker US website. Your primary focus will be on ensuring that keyword rankings, web traffic, conversions, and user experience are not only healthy but also trending upward. This position is crucial for increasing conversions from the website to support pipeline and revenue growth. You will need to be a strategic thinker who is adept at cross-functional collaboration, with a strong understanding of SEO, website structure, and digital analytics. The ideal candidate will have a solid background in managing website optimization, including performance and conversion rates. You will analyze performance metrics and adjust strategies accordingly, identifying areas for optimization and growth. Your analytical skills will be essential in translating data into actionable strategies. You will work closely with various teams to ensure that the web experience aligns with business strategies and revenue objectives, driving conversion rate optimization to improve marketing qualified leads (MQL), pipeline, and revenue generation. In this role, you will also stay updated with the latest trends in SEO and digital marketing, including privacy controls and cookieless measurement techniques. Your ability to analyze user behavior on the website will help identify areas for improvement, and you will be responsible for optimizing website design and content to increase conversions.

Responsibilities

• Work with SEO agency to apply SEO best practices, keyword research recommendations, and SEO strategies to Esker US website.
• Monitor and analyze SEO performance using analytics tools.
• Conduct keyword research to guide content creation.
• Implement on-page and off-page SEO strategies.
• Develop A/B tests to ensure changes made for SEO positively impact traffic, revenue, and other KPIs.
• Generate reports on key performance indicators (KPIs).
• Provide insights and recommendations based on data analysis.
• Present digital recommendations to internal stakeholders.
• Optimize event, traffic, and conversion tracking in Google Analytics 4.
• Partner closely with product marketing, customer marketing, and product management teams to ensure the web experience reflects the business strategy and revenue objectives.
• Collaborate to inform web strategy on a global level.
• Drive conversion rate optimization strategy and execution to improve MQL, pipeline, and revenue generation.
• Grow new leads by converting site traffic through calls-to-action, landing pages, content, and chat.
• Plan, execute, and manage all tests and changes to Esker's US website and blog (Drupal).
• Stay up to date with the latest trends and changes in SEO, privacy controls, and reporting techniques.
• Analyze website user behavior and identify areas for improvement.
• Optimize website design and content to increase conversions.

Requirements

• Bachelor's degree in marketing or related field.
• 4+ years experience in SEO and digital marketing in a B2B environment (preferably high tech).
• Proven working experience in digital marketing, namely search engine optimization and website development.
• Proficiency in digital marketing platforms, including social media, email marketing, SEO, SEM, and analytics tools.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Knowledge of website platform (e.g. Drupal).
• Experience in website optimization, A/B testing, and multivariate experiments.
• Experience partnering with marketing stakeholders across product, demand generation, content marketing, and customer marketing teams.
• Excellent communication, project management, and interpersonal skills.
• Up to date with the latest trends and best practices in SEO and search marketing.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced, collaborative environment.
• Experience setting and monitoring KPIs, focusing on growth and performance optimization.
• Familiarity with coding and programming languages is a plus.

Nice-to-haves

• Experience with coding and programming languages.