Digital Marketing Manager

$58,500 - $72,000/Yr

Prism Biotech - King of Prussia, PA

Full-time - Mid Level

King of Prussia, PA

About the position

The Digital Marketing Manager at Prism Biotech is responsible for leading digital marketing initiatives, focusing on email, web, and SEO projects. This role requires a strong project management background and the ability to coordinate various digital marketing efforts while serving as a subject matter expert in SEO. The position demands excellent communication skills, attention to detail, and the ability to work efficiently in a fast-paced environment.

Responsibilities

• Build and manage email templates, create emails, and deploy campaigns.
• Serve as an email deliverability expert and subject matter expert for the company and clients.
• Create and update web and landing pages, assisting with website set-up and project management.
• Optimize website content, meta tags, images, and other on-page elements for search engines.
• Coordinate digital marketing efforts related to SEO, keyword strategies, and social media projects.
• Perform regular SEO audits to identify and rectify issues.
• Execute and maintain client marketing calendars, following internal digital review processes.
• Support Account Managers and foster teamwork within the agency.
• Manage and help prepare for virtual and on-site client meetings as needed.

Requirements

• Proven work experience in digital marketing.
• Knowledge of multiple email service provider platforms.
• Experience with list set-up and management for email campaigns.
• Familiarity with CMS web editing tools.
• Familiarity with marketing reporting and analytics.
• Knowledge of Google Analytics, GA Certified preferred.
• Experience with campaign tracking and UTM tracking parameters.
• Strong analytical skills and data-driven thinking.

Nice-to-haves

• Experience in SEO and online marketing best practices.
• Ability to stay updated with industry trends and new opportunities.

Benefits

• Competitive salary range of $58,500 - $72,000 per year.
• Full-time employment with potential for career growth.