Digital Marketing Manager

$114,800 - $141,800/Yr

Imprivata - Saint Petersburg, FL

Full-time - Mid Level

Hybrid - Saint Petersburg, FL

Machinery Manufacturing

About the position

Come join a winning team! Here at Imprivata, you'll see a dedicated group of professionals who care about improving healthcare. Our team thrives on collaboration and sharing ideas, whether in a cross-functional meeting or at one of our virtual team-building events. While we're diverse in our backgrounds and skills, we have much in common. A passion for our mission. A strong sense of integrity. A belief that we're making a positive impact and a commitment to having fun. We are seeking a Digital Marketing Manager to join our team. This role focuses on implementing SEO tactics and managing paid advertising to enhance our digital presence globally. The ideal candidate will be enthusiastic about learning SEO strategies and applying them across diverse markets and cultures in complex B2B environments. You will work closely with various teams to identify new SEO opportunities, create detailed marketing analyses, and drive digital demand for SAP Concur worldwide.

Responsibilities

• Monitor and analyze organic search performance, generating detailed reports for various regions.
• Utilize web analytics and other data sources to meet business goals and provide actionable insights for future strategies.
• Collaborate with content creators to develop SEO-friendly content based on keyword research and competitive analysis.
• Develop and implement SEO strategies informed by competitor analysis, industry trends, and keyword research.
• Optimize on-site elements such as page titles, meta descriptions, headings, internal links, and content to maximize visibility and rankings.
• Stay updated on SEO industry news and search engine algorithm changes to ensure best practices are followed.
• Manage and optimize paid advertising campaigns to drive traffic and conversions.

Requirements

• 5-7 years of marketing experience with a focus on SEO and paid advertising.
• Eagerness to learn and develop a world-class SEO skillset.
• Proficiency with web analytics platforms, third-party marketing tools, and content management systems.
• Excellent cross-group collaboration skills with the ability to influence technical and non-technical stakeholders.
• Strong written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Comfort with ambiguity and a champion of change.

Benefits

• Competitive total rewards package
• Developmental opportunities
• Top-notch work environment
• Hybrid work model