Digital Marketing Manager

$90,000 - $110,000/Yr

Lakeside Book Company - New York, NY

Full-time - Mid Level

New York, NY

5,001-10,000 employees

About the position

As a Digital Marketing Manager at Lakeside Book Company, you will be responsible for shaping the company's digital presence and driving results through innovative digital strategies. This role involves managing social media, optimizing the Amazon account, developing digital campaigns for the company's website, and leading a content team to enhance brand visibility and engagement across multiple channels.

Responsibilities

• Drive Social Media Excellence: Lead the charge in managing our social media program, from content creation to paid advertising and in-depth reporting.
• Support Growing Amazon Account Business: Help maximize sales across our titles, both frontlist and backlist, through active monitoring, reporting, and strategic action.
• Innovate for Our Direct-to-Consumer Website: Develop and execute digital campaigns for Dover's website, creating compelling content that resonates with our audience.
• Lead a Dynamic Content Team: Oversee our Metadata Specialist and work with other content producers to ensure we stay ahead of industry best practices for metadata and keywords.
• Boost Visibility through SEO & SEM: Shape and execute our SEO and SEM strategies across platforms.
• Create Stunning Content: Design eye-catching visuals, videos, and banners to support various digital initiatives.

Requirements

• Bachelor's degree or equivalent work experience
• Hands-on experience in digital marketing, social media, and driving sales directly to consumers and trade customers
• Proficiency in creative tools like Canva, Photoshop, Illustrator, and Dreamweaver, plus a working knowledge of HTML and JavaScript
• Strong background in SEO, SEM, and digital paid advertising
• Analytical mindset with exceptional problem-solving skills
• Leadership experience, including hiring, training, and developing talent
• Excellent time management and project prioritization skills

Nice-to-haves

• Experience in book publishing

Benefits

• Paid time off
• Medical, dental, and vision benefits
• 401k with company match
• Career growth opportunities