Robert Half - Chicago, IL
posted 4 months ago
As a Marketing Manager at Robert Half, you will play a pivotal role in shaping the marketing strategies that drive brand awareness and customer engagement. Your primary responsibility will be to develop and execute comprehensive marketing strategies that align with the company's objectives and resonate with the target audience. This position requires a results-driven individual who is passionate about strategic planning and team leadership. You will be tasked with crafting promotional marketing content and reconciling the needs of various marketing programs with public relations events. Additionally, you will help lay the groundwork for both short- and long-term marketing plans and strategies, ensuring that all initiatives are effectively communicated and executed. In this role, you will create and promote product marketing campaigns and set promotional communications objectives. You will oversee the creation of engaging marketing campaigns across multiple channels, including digital, print, and social media. Conducting market research to identify customer needs, trends, and competitors' activities will be essential to your success. Collaboration with cross-functional teams will be necessary to ensure consistent brand messaging and cohesive marketing efforts. Managing the marketing budget and allocating resources effectively will be part of your responsibilities, as will analyzing marketing campaign performance using metrics and KPIs to measure effectiveness. You will provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment. Staying up to date with industry trends and best practices will be crucial for driving continuous improvement in marketing strategies. Finally, you will present marketing strategies and campaign results to stakeholders and management, showcasing the impact of your work on the company's success.