Digital Marketing Manager

Shimano - Ladson, SC

Full-time - Mid Level

Remote - Ladson, SC

Wholesale Trade Agents and Brokers

About the position

The Digital Marketing Manager at Shimano North America Holding is responsible for leading the digital marketing strategies for the company's fishing division. This role involves managing digital platforms, creating demand among dealers and consumers, and collaborating with various teams to drive revenue. The position requires regular reporting on key performance indicators (KPIs) and return on investment (ROI) to continuously refine marketing strategies.

Responsibilities

• Be the driving force for all digital marketing efforts and branding voice of all Shimano brands for the U.S.
• Build and execute digital marketing strategies using all necessary tools (e.g., website, emails, video, social media, and blog).
• Oversee CRM segmentation and communication strategy by audience.
• Create SEO/SEM content strategy and generation.
• Plan and execute digital marketing strategy around new and legacy items.
• Shared accountability with the eBusiness team to achieve B2C revenue target.
• Support and create global marketing promotions and creative requests from corporate headquarters.
• Create regional digital solutions for Consumer and B2B partners.
• Create, enhance, or manage needed content for all forms of media as needed or assigned.
• Assist with website updates, content improvement, and development.
• Leverage data into actionable insights that inform the organizations' strategic business decisions.
• Monitor email, web, and social analytics via Google Analytics and similar programs.
• Analyze web traffic metrics and suggest solutions to boost web presence.
• Present ROI on campaigns and how we can improve over time.
• Track activities on a weekly and monthly basis to provide feedback on successful campaigns and programs through KPIs and goals.
• Effectively manage projects and agency contracts to achieve maximum efficiency and results.
• Leads agency contracts to ensure the effectiveness of messaging and integrity of the brand to all internal and external audiences.

Requirements

• Detailed knowledge of digital marketing, advertising, and promotion.
• Strong graphic arts creative abilities with common programs (Photoshop, InDesign, Illustrator, etc.).
• Ability to write both technical and engaging content.
• Good understanding of writing style or tone based on the audience you are speaking to.
• Exceptional time management and planning skills.
• Ability to lead a team of agency contractors and manage effectively.
• Ability to demonstrate, write about and explain product technologies, features, and benefits.
• Ability to travel, work extended show hours, and be willing to work outside of normal office hours.
• Advance knowledge of Microsoft Office Suite - Word, Excel, and PowerPoint.
• Ability to work within various digital analytics platforms.
• 3 - 5 years of digital marketing and project management experience, with demonstrated success with traffic-driving strategies (SEM, content targeting/remarketing, nurturing, etc.) and web functionality.
• Strong written and verbal communication skills.

Nice-to-haves

• Industry and fishing knowledge and skills preferred.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• On-site gym
• Paid time off
• Vision insurance
• Wellness program