Cribl - Jefferson City, MO
posted 2 months ago
Cribl is a rapidly growing company that prides itself on being a serious organization that doesn't take itself too seriously. We are looking for a Digital Marketing Manager who is collaborative, curious, and motivated, with a passion for putting customers first. As a remote-first company, we empower our employees to do their best work from anywhere. In this role, you will be responsible for owning the overall strategy and execution of webinars, content syndication, and other digital activations aimed at deepening engagement with potential customers. Your efforts will help them understand their challenges, find solutions, and realize the full potential of Cribl's products. As a key member of the Revenue Marketing team, you will plan and deliver compelling digital moments through the funnel for our audience segments. This involves driving the interlock between campaigns and content contributors across Marketing, ultimately resulting in happy customers, impacting the pipeline, and winning business to contribute to our continued growth story. You will lead the creation and execution of Cribl's webinar and demo calendar based on data-driven insights, working with stakeholders to develop content that has the greatest pipeline impact. In this role, you will serve as a subject matter expert on webinars and digital events, advising on best practices and running test-and-learn initiatives. You will manage the end-to-end implementation of programs, proactively plan for live or on-demand webinars, and evolve our webinar program strategy to maximize impact. Additionally, you will moderate webinars, cultivate feedback loops, and provide regular program analysis to inform content strategy discussions with stakeholders. Your responsibilities will also include managing content syndication channels and establishing processes to facilitate cross-functional work.