Digital Marketing Manager

$80,000 - $85,000/Yr

Denver Metro Convention And Visitors Bureau - Denver, CO

Full-time - Mid Level

Denver, CO

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Digital Marketing Manager at VISIT DENVER is responsible for executing comprehensive digital strategies to enhance the organization's brand presence, drive engagement, and generate leads. This role focuses on maximizing performance across various digital platforms, including websites, email, and content marketing channels. The manager will implement website updates, manage email marketing campaigns, support SEO and SEM efforts, and guide content development to create cohesive digital experiences. Additionally, the role involves evaluating and integrating emerging technologies to enhance user interactions and support integrated brand experiences.

Responsibilities

• Plan and implement web-based marketing strategies and campaigns for leisure and trade audiences.
• Develop and execute email marketing strategies and campaigns targeted at both leisure and trade audiences.
• Coordinate with marketing team members to ensure promotions and campaigns are accurately represented on websites and in email communications.
• Manage day-to-day website updates and respond to ticketing system requests using the Content Management System (CMS) and Customer Relationship Management (CRM) software.
• Inform and execute the strategy, design, scheduling, and optimization of email as a primary marketing channel.
• Act as a primary point of contact for digital technology partners to ensure ongoing operations of the website and email programs.
• Contribute to the development and execution of digital marketing initiatives, including developing functional specifications and coordinating with various departments and vendors.
• Collaborate with the Director of Web and Content to assist in the strategy and execution of SEO and SEM efforts.
• Analyze and interpret data analytics to report on website performance and the success of initiatives.
• Drive the VISIT DENVER brand through its online presence, serving as the final design check for visual and written content.
• Stay informed about digital marketing trends to identify future growth strategies and opportunities.
• Deliver presentations on digital marketing topics to industry audiences as needed.

Requirements

• Bachelor's degree in Digital Marketing, Integrated Marketing and Communications, Tourism, Business Administration, Communications, or a related field.
• 5 to 7 years of relevant work experience in digital marketing, content management, or related areas.
• Strong understanding of creating effective user experiences and developing content funnels to drive engagement and conversions.
• Proficiency in using generative AI tools for content development.
• Familiarity with web technologies, including HTML5 and CSS.
• Proficiency using content management systems (CMS) such as Simpleview, WordPress, Joomla!, and Drupal.
• Proficiency using analytics tools like Google Analytics, Google Tag Manager, and SEMRush.
• Clear understanding of data analysis and proven ability to analyze results and find solutions to complex problems.
• Solid grasp of content marketing principles and storytelling techniques.
• Excellent command of the English language, oral and written.

Nice-to-haves

• Certifications in digital marketing tools and platforms.
• Experience in the tourism, travel, and/or related industry.

Benefits

• Competitive salary range of $80,000 - $85,000 per year.
• Opportunities for professional development and training.
• Support for Diversity, Equity, and Inclusion (DEI) initiatives.