Digital Marketing Manager

Gables Residential Trust - Atlanta Corporate - Atlanta, GA

Full-time - Mid Level

Remote - Atlanta Corporate - Atlanta, GA

Real Estate

About the position

As the Digital Marketing Manager, you will join the Marketing team, lead the social media and photography strategy, bring forth creative and innovative ideas, manage relationships with creative agencies, and be the lead marketing manager in your regions.

Responsibilities

• Manage the daily social media presence and regularly update external social sites: Facebook, LinkedIn, Instagram, and other emerging platforms.
• Drive strong engagement and organic growth across all social media communities, conveying a sense of community and building our following with valuable content.
• Leverage existing and new software to improve the customer experience.
• Act as the lead for managing creative and branding agency relationships.
• Oversee the company's Paws to Care program, Gables OneStop marketing system, photography management, digital asset management, virtual staging software, and other assigned programs.
• Seek advertising opportunities on a regional basis to promote Gables.
• Maintain, update, and uphold the Gables Brand Standards Guidelines.
• Manage and support all lease-up efforts in a specific market(s).
• Serve as the regional marketing expert for your market(s), recommending, outlining, and managing strategic marketing plans.
• Collaborate with CMs/RMs/VPs to ensure traffic opportunities to communities are maximized, marketing standards are followed, and renovations and lease-ups remain on budget in terms of traffic and leases.
• Assist with 3rd party RFP new business presentations as needed.
• Carry out other responsibilities as deemed appropriate by your supervisor.
• Support digital and web efforts.
• Work with our Senior Vice President of Customer Experience on written communication to prospects, residents, associates, and internal customers.

Requirements

• An Associate's or Bachelor's Degree in Marketing, Real Estate, Communications, Design, or a related field is required, with an emphasis on graphic design and digital media preferred.
• 3-5 years' experience in the apartment management industry preferred.
• Experience with the Adobe creative suite is also preferred.
• Ability to multi-task, work with all levels of management and be a strong communicator with a 'get it done' attitude.
• The ability to read and write English fluently, and the ability to accurately perform basic to intermediate mathematical functions.

Benefits

• Commitment to ongoing professional development and career growth.