Digital Marketing Manager

Four Seasons Hotels and Resorts - Washington, DC

Full-time - Mid Level

Washington, DC

Accommodation

About the position

The Digital Marketing Manager at Four Seasons Washington, D.C. will play a pivotal role in shaping the online presence and marketing strategies of one of the most prestigious hotels in the nation. This position requires a dynamic individual who is passionate about digital marketing and has a proven track record of driving successful campaigns. The manager will be responsible for developing, implementing, and managing digital marketing strategies that align with the hotel's overall business objectives. This includes overseeing social media, email marketing, search engine optimization (SEO), and online advertising efforts to enhance brand visibility and engagement with potential guests. In this role, the Digital Marketing Manager will collaborate closely with various departments, including sales, public relations, and operations, to ensure a cohesive marketing approach. The manager will analyze market trends and customer insights to inform marketing strategies and will be responsible for monitoring and reporting on the effectiveness of digital campaigns. This position also involves managing the hotel's website, ensuring it is user-friendly, visually appealing, and optimized for conversions. The ideal candidate will have a strong understanding of digital analytics tools and will use data-driven insights to refine marketing efforts and maximize return on investment. The Digital Marketing Manager will also be tasked with creating engaging content that resonates with the target audience, showcasing the unique offerings of Four Seasons Washington, D.C. This includes crafting compelling narratives for social media platforms, blog posts, and email newsletters. The manager will need to stay updated on the latest digital marketing trends and technologies to keep the hotel at the forefront of the industry. This is an exciting opportunity for a creative and strategic thinker who is eager to make a significant impact in a luxury hospitality environment.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to enhance brand visibility and engagement.
• Oversee social media marketing efforts, including content creation and community management.
• Manage email marketing campaigns, ensuring effective communication with potential and existing guests.
• Optimize the hotel's website for user experience and conversion rates, including SEO best practices.
• Analyze market trends and customer insights to inform marketing strategies and decisions.
• Monitor and report on the effectiveness of digital marketing campaigns using analytics tools.
• Collaborate with sales, public relations, and operations teams to ensure cohesive marketing efforts.
• Create engaging content for various digital platforms, including social media, blogs, and newsletters.

Requirements

• Proven experience in digital marketing, preferably in the hospitality industry.
• Strong understanding of SEO, SEM, and digital analytics tools.
• Excellent written and verbal communication skills.
• Ability to analyze data and derive actionable insights.
• Experience with social media management and content creation.
• Strong project management skills and attention to detail.

Nice-to-haves

• Experience with luxury brands or high-end hospitality marketing.
• Familiarity with graphic design tools and content management systems.
• Knowledge of email marketing platforms and automation tools.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health insurance plans.
• 401(k) retirement savings plan with company matching.
• Paid time off and holidays.
• Employee discounts on hotel stays and dining.