Digital Marketing Manager

$80,000 - $80,000/Yr

Meyer Laboratory - Blue Springs, MO

Full-time - Senior

Blue Springs, MO

Merchant Wholesalers, Durable Goods

About the position

The Digital Marketing Manager at Meyer Laboratory is a senior-level role responsible for overseeing the implementation and daily operations of the marketing technology stack, managing multi-channel marketing campaigns, and enhancing brand awareness. This position requires a proactive individual who can juggle various projects, from social media management to analytics reporting, while collaborating closely with sales and other departments to meet marketing goals.

Responsibilities

• Manage MarTech stack implementation, daily operations, and integrations
• Assist with monitoring social media channels
• Collaborate with sales to determine critical product marketing needs
• Own SEO & SEM
• Create weekly dashboard reports for email campaigns and PPC ads
• Assist with creating brand templates
• Build HubSpot email campaigns and journeys
• Build automated HubSpot triggered campaign workflows
• Create HubSpot landing pages, forms, etc.
• Liaise with Agency on key projects
• Assist with coordination of industry events and tradeshows
• Enforce brand governance
• Create sales collateral
• Graphic Design as needed

Requirements

• Degree in Business, Marketing or similar related field strongly preferred
• 5-8 years of marketing operations background experience with a wide variety of technology platforms such as HubSpot, Trello, Canva, NetSuite, GA4, ZoomInfo, etc
• Deep experience with HubSpot - building email campaigns, workflows, automations, designing landing pages, managing a CRM, publishing social media posts, etc.
• An analytical mindset and strong report-building skills
• A passion for website design, flow and maintenance
• Expertise in setting up, optimizing, and maintaining Google PPC ads, LinkedIn and Facebook ads
• Ability to multi-task and work in a fast-paced and changing environment
• Excellent communication skills (verbal and written) and ability to explain highly technical concepts in simple terms
• Excellent time management and budgeting skills
• Ability to be meticulously organized
• High performance individual that is a collaborative self-starter with personal accountability and follow-through

Benefits

• Health insurance
• Paid time off
• 401(k) matching