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Shakopee Mdewakanton Sioux Community - Prior Lake, MN

posted 21 days ago

Full-time - Mid Level
Prior Lake, MN
Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

Come join our premier casino resort and entertainment destination as a Digital Marketing Manager! In this opportunity you will focus on all needs of our digital marketing, web, mobile and social casino strategy. Enjoy weekly pay, 401k match starting day one, and health benefits! Whatever your goals may be, let Mystic Lake Casino help get you there! This role is focused on managing the digital marketing, web, mobile and social casino strategy for the SMSC Gaming Enterprise, with an emphasis on building best-in-class digital marketing programs that drive business results. As the leader of the digital marketing team, this role will require expertise in Adobe Experience Manager, Adobe Target, Adobe Analytics and a working knowledge of other Adobe platforms like Workfront and Adobe Journey Optimizer. This position is responsible for helping to architect the evolution of the enterprise's digital marketing capabilities while providing mentorship and leadership to the digital strategy and web development teams. This leader will be focused on business objectives related to gaming, hotel, entertainment, food and beverage, loyalty, and talent acquisition.

Responsibilities

  • Manage the digital marketing, web, mobile and social casino strategy.
  • Build best-in-class digital marketing programs that drive business results.
  • Lead the digital marketing team and provide mentorship.
  • Architect the evolution of the enterprise's digital marketing capabilities.
  • Focus on business objectives related to gaming, hotel, entertainment, food and beverage, loyalty, and talent acquisition.

Requirements

  • Bachelor's degree in business, marketing or related field.
  • 6+ years of experience in marketing.
  • 3+ years experience with direct people leadership.
  • 3+ years experience working with Adobe Experience Manager, Adobe Analytics and Adobe Target strongly preferred.
  • Proven success with managing a digital portfolio of website application properties.
  • Strong familiarity with digital marketing best practices.
  • Mastery of digital marketing methodology including experience with digital media, data-driven analysis, data/analytics dashboards and tools.
  • Experience with automated communication journeys leveraging email, landing pages, SMS, retargeting, push notifications and more.
  • Demonstrated experience leading a digital marketing team in a corporate or agency environment.
  • Experience with Adobe Workfront strongly preferred.
  • Proven ability to analyze data, identify trends and present key findings.
  • Outstanding interpersonal skills.
  • Creative, responsible, high-energy, eager to work with other departments.
  • Excellent organization and project management skills.

Nice-to-haves

  • Experience with Adobe CDP/AEP strongly preferred.

Benefits

  • Competitive weekly pay.
  • Comprehensive benefits package including medical, dental, life and disability insurance.
  • Onsite medical clinics and pharmacy.
  • 401(k) retirement plan.
  • Paid time off.
  • Wellness programs.
  • Discounts on childcare, fuel, bus passes and fitness membership.
  • Free uniforms and free uniform cleaning.
  • Tuition reimbursement.
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