Halstrum - Simpsonville, KY
posted about 2 months ago
LubriSynHA is a company based in Simpsonville, KY that develops and manufactures natural health solutions for people, pets, horses, and livestock. We have multiple product lines that we sell both B2B and B2C. We are currently seeking a Digital Marketing Manager to assist with the development and execution of our marketing efforts within the different product lines. This role is crucial in managing and optimizing our digital marketing strategies to enhance our brand presence and drive sales across various channels. As a Digital Marketing Manager, you will be responsible for managing and optimizing Google Ads campaigns to drive conversions and generate revenue. You will develop and execute comprehensive digital marketing plans across multiple channels, including search engine marketing, social media, and email marketing. Utilizing marketing automation tools will be essential to streamline marketing processes and improve campaign efficiency. Collaboration with cross-functional teams, particularly with Amazon, will be necessary to develop and execute campaigns that drive business results. In addition to campaign management, you will perform basic graphic design tasks using Canva, assist in website/system development and optimization, and manage marketing lists using HubSpot. Your role will also involve creating social media content, scheduling ads, and producing videos. Monitoring and analyzing campaign performance using Google Analytics and other metrics will be critical, as you will need to make data-driven decisions to optimize campaigns. Attendance at company events and trade shows may be required, but this will be limited to no more than 2-3 events per year, with some travel involved.