Digital Marketing Manager

$90,000 - $114,000/Yr

Oneaz Credit Union - Phoenix, AZ

Full-time - Mid Level

Phoenix, AZ

Credit Intermediation and Related Activities

About the position

The Digital Marketing Manager at OneAZ Credit Union is responsible for leading the digital marketing team and driving strategic initiatives to enhance the bank's competitive position in the marketplace. This role involves overseeing all digital marketing efforts, including customer acquisition campaigns, website optimization, and marketing automation, while ensuring a personalized customer journey. The manager will collaborate across departments and manage external partnerships to achieve growth goals, providing leadership in all aspects of digital marketing.

Responsibilities

• Lead and mentor the digital marketing team, ensuring alignment with broader marketing and organizational goals.
• Develop and execute a comprehensive digital marketing strategy to drive customer acquisition, engagement, and retention across multiple channels.
• Oversee the bank's website management (CMS), ensuring it is optimized for user experience, lead generation, and conversion rate optimization.
• Use data-driven insights to create personalized customer experiences across digital channels and manage marketing automation platforms.
• Define and track key performance indicators (KPIs) such as customer acquisition cost, conversion rates, and return on ad spend, providing actionable insights for improvement.
• Coordinate digital marketing efforts with traditional marketing campaigns for a cohesive omni-channel experience.
• Identify and manage partnerships with digital platforms and third-party vendors to enhance brand visibility and customer acquisition.
• Collaborate with the content team to develop engaging content that aligns with the brand and resonates with the target audience.
• Oversee the digital marketing budget, ensuring effective allocation of resources to maximize return on investment.
• Monitor fintech competitors and identify innovative digital strategies for adaptation.

Requirements

• Bachelor's Degree in Marketing, Digital Media, or Communications required; Master's Degree preferred.
• 5 to 8 years of digital marketing experience, with 1 to 3 years in a managerial role, preferably in fintech or financial services.
• Proven track record of leading digital marketing teams and driving successful customer acquisition campaigns.
• Strong knowledge of CMS platforms (e.g., WordPress, Drupal) and experience managing websites with a focus on UX, SEO, and CRO.
• Expertise in personalization techniques and marketing automation platforms (e.g., HubSpot, Marketo).
• Proficiency in managing and optimizing paid search (PPC), social media, SEO, and email marketing campaigns.
• Experience with omni-channel marketing and aligning digital strategies with offline marketing efforts.
• Proven ability to manage digital marketing KPIs such as CAC, LTV, ROAS, and conversion rates.

Nice-to-haves

• Experience in the banking or fintech industry.
• Strong analytical skills and ability to make data-driven decisions.
• Creative thinking with the ability to adopt fintech-like strategies.

Benefits

• Paid parental leave
• Paid holidays
• Loan repayment program
• Health insurance
• Dental insurance
• 401(k) with 5% match
• Tuition reimbursement
• Paid time off
• Vision insurance
• Gym membership