Digital Marketing Manager

$50,000 - $60,000/Yr

Best Plastic Surgery Practice - Miami, FL

Full-time - Mid Level

Miami, FL

Ambulatory Health Care Services

About the position

The Digital Marketing Manager will be responsible for developing and executing a strategic social media plan, primarily focusing on Instagram, to enhance the online presence of a luxury plastic surgery practice. This role involves creating engaging content, managing marketing campaigns, and interacting with the community to promote services and educate followers. The ideal candidate will possess strong communication skills and a sophisticated understanding of social media marketing within the aesthetics industry.

Responsibilities

• Develop and implement a strategic, data-driven social media plan, focusing on Instagram.
• Create, curate, and manage content (images, videos, stories, reels) to promote services and share patient testimonials.
• Lead marketing campaigns aimed at increasing brand awareness and engagement across all social media platforms.
• Collaborate with surgeons and med spa staff to produce high-quality content.
• Engage with followers by responding to comments, questions, and inquiries professionally.
• Monitor social media performance, analyze data, and adjust strategies as needed.
• Stay current with trends and best practices in social media and the aesthetics industry.

Requirements

• BA or BS or equivalent experience in business, marketing, or a related field.
• Minimum of 2+ years of social media marketing experience, preferably in a luxury, healthcare, or aesthetic setting.
• Exceptional communication skills and a strong eye for high-end visuals.
• Ability to prioritize multiple projects and maintain composure under pressure.
• Strong organizational skills, with the ability to work independently and manage deadlines.
• In-depth knowledge of Instagram, with a portfolio showcasing successful campaigns.
• 100% fluent in Spanish (written and oral).

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance