Digital Marketing Manager

Whirlpool - Benton Harbor, MI

Full-time - Mid Level

Benton Harbor, MI

10,001+ employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Digital Brand Marketing Manager at Whirlpool Corporation will lead the development and execution of human-centered brand experiences for laundry products across digital channels. This role focuses on enhancing consumer relationships, improving brand perception, and increasing conversion rates throughout the Consumer Decision Journey (CDJ).

Responsibilities

• Be the in-house expert in consumer insights and marketplace trends impacting digital shopper expectations.
• Work in partnership with Direct to Consumer (D2C) Sales & Brand teams to enhance shopping experiences on branded websites.
• Support design and delivery of enhancements to the laundry shopping experience at all stages of the CDJ.
• Own and support Shopper-focused Initiatives on the Digital Consumer Experience (CX) Roadmap.
• Own the digital execution of sales promotions, brand campaigns, and new product launches for laundry products.
• Assess and optimize the effectiveness of Shopper-facing content and provide feedback to Brand Teams.
• Lead the development of journey maps to drive consumer-centricity across teams.
• Contribute thought leadership to annual Brand Planning.

Requirements

• Bachelor degree
• 6+ years of experience in digital/brand marketing, agency (digital focus) or digital products.

Nice-to-haves

• Bachelor degree in design, marketing, advertising, communication, business, or related field.
• Knowledge of Adobe Experience Manager (AEM), Figma, Adobe Analytics, and Jira.
• Experience managing external vendor and agency relationships.
• Experience working with Front/Back end web developers in an agile process.
• Ability to simplify complex concepts for stakeholders.
• Consumer-centric, insight-led, and problem-solving mindset.
• Ability to adapt quickly to changing environments and manage multiple priorities.
• Strong strategic and analytical mindset with excellent critical thinking skills.
• Strong interpersonal and communication skills.

Benefits

• Generous benefits package
• Whirlpool employee discount
• Fitness & educational reimbursement programs
• Access to kitchenettes
• Beautiful, recently renovated office space
• Free coffee
• Biking/walking trails
• Access to The Eddy - Early Childhood Center (additional costs required)
• Flexible Friday option
• Two-Week Work from Anywhere policy
• Sabbatical - Four weeks paid leave after every five years of service.