Digital Marketing Manager

$90,000 - $110,000/Yr

Lakeside Book Company - New York, NY

Full-time - Mid Level

New York, NY

About the position

As a Digital Marketing Manager at Dover Publications, you will be responsible for shaping the company's digital presence through innovative strategies across multiple channels. This role involves managing social media, optimizing the Amazon account, developing digital campaigns for the company's website, and leading a content team to enhance visibility and engagement. Your contributions will directly impact the brand's growth and market presence.

Responsibilities

• Drive social media excellence by managing content creation, paid advertising, and reporting.
• Support the growth of the Amazon account by maximizing sales through monitoring and strategic actions.
• Develop and execute digital campaigns for Dover's direct-to-consumer website.
• Oversee a dynamic content team, ensuring best practices for metadata and keywords are followed.
• Shape and execute SEO and SEM strategies to enhance visibility across platforms.
• Create visually appealing content, including visuals, videos, and banners for various digital initiatives.

Requirements

• Bachelor's degree or equivalent work experience.
• Hands-on experience in digital marketing and social media.
• Proficiency in creative tools like Canva, Photoshop, Illustrator, and Dreamweaver.
• Working knowledge of HTML and JavaScript.
• Strong background in SEO, SEM, and digital paid advertising.
• Analytical mindset with exceptional problem-solving skills.
• Leadership experience in hiring, training, and developing talent.
• Excellent time management and project prioritization skills.

Nice-to-haves

• Experience in book publishing.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Opportunities for advancement
• Paid time off
• Vision insurance