Digital Marketing Manager

Daniels Sharpsmart - Chicago, IL

Full-time - Mid Level

Chicago, IL

51-100 employees

Administrative and Support Services

About the position

The Digital Marketing Manager at Daniels Sharpsmart Inc. is responsible for leading and implementing a comprehensive digital marketing strategy to enhance the brand's online presence and drive sales objectives. This role involves overseeing digital initiatives for both the core brand and newly acquired ventures, ensuring a cohesive digital ecosystem that aligns with commercial goals. The position requires a forward-thinking leader with a proven track record in digital marketing, particularly in customer acquisition and lead generation across various channels.

Responsibilities

• Spearhead and strategize the digital marketing initiatives for the Daniels brand.
• Supervise the digital integration of newly acquired ventures.
• Execute and evolve existing digital marketing strategies to drive sales objectives.
• Lead initiatives targeting new customer acquisition through channels like email marketing, paid media, and SEO.
• Collaborate with content marketing and design teams to achieve digital marketing objectives.
• Establish a closed-loop analytics system with the sales team to track conversion of inbound marketing efforts.
• Manage budgeting, performance measurement, and reporting for all digital marketing campaigns.
• Continuously assess, measure, and report on all digital and social activities, providing insights for improvement.

Requirements

• 7+ years of experience in digital marketing.
• Proven track record in executing digital marketing strategies that drive sales.
• Experience in lead generation initiatives across multiple channels.
• Strong collaboration skills with content marketing and design teams.
• Ability to establish analytics systems for tracking marketing effectiveness.
• Experience in budgeting and performance measurement for digital campaigns.

Nice-to-haves

• Experience in managing a global CMS website platform.
• Knowledge of multi-channel marketing tactics and emerging trends.
• Ability to provide guidance on conversion rate optimization strategies.
• Experience in mentoring and overseeing team members.

Benefits

• Equal opportunity employer with a commitment to diversity and inclusion.