Digital Marketing Manager

Xometry - Lexington, KY

Full-time - Mid Level

Lexington, KY

Miscellaneous Manufacturing

About the position

The Digital Marketing Manager at Xometry will oversee acquisition marketing for Thomasnet, focusing on expanding the supplier network through effective advertising and marketing strategies. This role is pivotal in developing and executing marketing campaigns aimed at attracting new suppliers and enhancing their understanding of the marketing services offered by Xometry.

Responsibilities

• Create, optimize, and evolve marketing strategies to acquire new suppliers for Thomas.
• Identify target audience and assess outreach strategies and channels.
• Identify appropriate media channels for target audience and collaborate with cross-functional teams to develop budgets and execute campaigns.
• Develop new campaigns to encourage suppliers to list their business on Thomas and understand marketing services.
• Manage and execute a monthly and annual calendar of marketing campaigns.
• Analyze marketing campaign performance, including email metrics, conversion, and retention, to assess effectiveness and ROI.
• Achieve campaign objectives/KPIs and develop strategic plans to deliver results.
• Lead and participate in cross-functional teams to improve product ideas and create an ideal supplier experience.
• Leverage software tools (HubSpot, Tableau, Salesforce, Excel, PowerPoint) for a data-driven approach.

Requirements

• 7+ years of relevant experience in advertiser-side marketing, preferably in a digital marketplace and/or B2B setting.
• BA/BS degree with a strong academic record.
• Proficiency with HubSpot, Excel, Salesforce, PowerPoint (and Google Docs equivalents).
• Proficiency in advertising platforms (Google, Facebook, LinkedIn).
• Experience executing customer marketing plans in a digital marketplace.
• Experience working cross-functionally with operations, sales, product, and services teams.
• Excellent communication, writing, and presentation skills with high attention to detail.
• Demonstrated ability to define and undertake work assignments with minimal supervision.
• Data/ROI driven with ownership of revenue-related KPIs.
• Solid project management skills with the ability to organize and prioritize tasks.

Nice-to-haves

• Experience identifying customer success stories and executing campaigns to promote them.
• A willingness to think creatively, test frequently, and learn from failures.