Cribl - Springfield, IL
posted 2 months ago
Cribl is seeking a Digital Marketing Manager who will play a pivotal role in shaping the company's digital marketing strategy and execution. This position is designed for a collaborative, curious, and motivated individual who is passionate about engaging potential customers through innovative digital activations. As a remote-first company, Cribl empowers its employees to excel in their roles from any location, fostering a culture that values both productivity and a sense of humor. The Digital Marketing Manager will be responsible for leading the strategy and execution of webinars, content syndication, and other digital initiatives aimed at enhancing customer engagement and understanding of Cribl's products. In this role, you will be a key member of the Revenue Marketing team, tasked with planning and delivering compelling digital experiences that resonate with various audience segments. Your efforts will directly contribute to customer satisfaction, pipeline growth, and overall business success. You will lead the creation and execution of a comprehensive webinar and demo calendar, utilizing data-driven insights to inform content development and maximize pipeline impact. As a subject matter expert in webinars and digital events, you will advise on best practices, benchmark against industry standards, and drive the content strategy to create an engaging roadmap of activities. Additionally, you will serve as a liaison between internal and external teams, managing the logistics of speaker sourcing, project timelines, and content creation. Your responsibilities will include overseeing the end-to-end implementation of webinars and content syndication, proactively planning for multiple live or on-demand webinars each quarter, and evolving the webinar program strategy to ensure a diverse mix of content types. You will also moderate webinars, cultivate feedback loops through post-event reporting, and manage the operational aspects of content syndication channels. This role requires a proactive approach to program management, activation, and optimization, as well as the ability to adapt to the fast-paced nature of a startup environment.