DIGITAL MARKETING MANAGER

Board Company Limited - Boston, MA

Full-time

Boston, MA

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

At Board, we help enterprises plan smarter, drive outcomes, and lead transformation with one single Intelligent Planning Platform. Trusted by thousands of leading organizations, over the last 28 years we have designed our Product with enterprise planning agility in mind and the passionate care of our people as our main driver. We strongly believe every colleague brings unique value to our whole. We collaborate openly and effectively to deliver results and celebrate our shared success, thrive on innovation, and embrace a growth mindset to aim higher every day. If you're a forward-thinker looking for the great next step in your career within an innovative and collaborative environment, Board is the right workplace for you! We are currently looking for a highly creative, proactive, and analytically-minded Digital Marketing Manager to join our team. Reporting to the Integrated Marketing Director, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy.

Responsibilities

• Develop and implement comprehensive digital media strategies in collaboration with the global integrated marketing team to support brand awareness, lead generation, and customer retention.
• Create, manage, and optimize digital advertising campaigns across various platforms including Google, LinkedIn, Demandbase, Stack Adapt, and others.
• Collaborate with the content team to produce high-quality, engaging content tailored to our target audience.
• Work with other members of the marketing team to localize strategies that align with business goals.
• Analyze and report on the performance of digital campaigns, using data-driven insights to refine strategies and improve ROI.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing and B2B software to ensure our strategies remain innovative and effective.
• Establish and manage relationships with advertising agencies or other outside vendors that help create content for digital campaigns.

Requirements

• Proven experience as a Digital Marketing professional, developing and implementing digital marketing strategies.
• In-depth knowledge of different digital marketing channels.
• Good knowledge and experience with online marketing tools and best practices.
• Proven hands-on experience with SEO, Google Analytics, and CRM software.
• Basic knowledge of web design procedures.
• Critical thinker and problem-solving skills.
• Team player with great interpersonal and communication skills.
• Academic Background in Marketing, Digital technologies, or similar relevant field.