Digital Marketing Manager

$120,000 - $130,000/Yr

K Logix - Brookline, MA

Full-time - Mid Level

Remote - Brookline, MA

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Manager will be responsible for enhancing the overall digital marketing strategy of K logix, a cybersecurity advisory firm. This role involves reviewing existing digital marketing approaches, developing new strategies focused on Account-Based Marketing (ABM), lead nurturing, and lead generation, and collaborating with various teams to implement these strategies effectively. The position requires a proactive individual with a strong background in digital marketing, particularly in B2B environments, to lead the development and execution of marketing plans.

Responsibilities

• Review the existing digital marketing strategy and help build a new approach focusing on ABM, lead nurturing, and lead generation.
• Identify industry-relevant keywords and leverage SEO best practices to enhance online visibility.
• Optimize the corporate website, landing pages, and blog content, including meta tags, headings, and relevant URLs.
• Determine budget and strategy for PPC and social media advertising.
• Coordinate content scheduling and topics with other teams, ensuring alignment with SEO standards and corporate tone.
• Utilize HubSpot for a multi-channel marketing approach across email, social media, content, and events.

Requirements

• 3-5+ years of related digital marketing experience.
• Experience in B2B/ABM (Account-Based Marketing).
• Advanced knowledge of HubSpot.
• Experience in email marketing, content marketing, and inbound marketing.

Nice-to-haves

• Go-getter attitude
• Extremely detail-oriented
• Strong verbal and written communication skills
• Ability to work independently

Benefits

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance