Digital Marketing Manager -

Unclassified - West Palm Beach, FL

Full-time

West Palm Beach, FL

About the position

The Media Company is looking for a highly motivated and results-oriented bilingual Digital Product Manager to oversee core projects related to digital brands and marketing initiatives. This role involves managing key accounts across various digital platforms and ensuring timely project delivery while coordinating with multiple departments.

Responsibilities

• Manage product management functions for key accounts including digital/mobile and multi-platform services.
• Develop priorities and goals in collaboration with management over the first 60 days.
• Oversee promotional inventory management and cross-promotional activities.
• Coordinate with creative services, programming, marketing, and metadata services to ensure project deadlines and brand delivery.
• Develop systems for handling third-party represented networks as part of distribution strategies.
• Ensure timely deliverables and meet project deadlines.
• Provide bi-weekly and monthly updates on research and analytics tracking for projects.
• Collaborate with the digital marketing team on SEO and keyword strategies.
• Assist in facilitating co-branded initiatives approved by the company.
• Edit and create promotional content and cross-promotional ideas.

Requirements

• Bilingual in English and Spanish is required.
• Bachelor's degree preferred.
• 3-5 years of work experience, preferably in the television industry.
• Demonstrated experience with online content management and online marketing.
• Outstanding presentation and communication skills, both written and verbal.
• Significant experience in managing cross-functional efforts.
• Strong leadership skills to oversee projects.
• Excellent PC skills with knowledge of digital product marketing and multi-device services.
• Good organizational and time management skills with strong attention to detail.

Nice-to-haves

• Preferred background experience in Hispanic digital media.

Benefits

• Equal employment opportunity employer, considering all qualified candidates without regard to disability or protected veteran status.